What is your experience managing PPC campaigns?

As a PPC agency, we have extensive experience managing PPC campaigns across multiple industries and niches. We have a track record of success in developing and executing customized PPC strategies that align with our clients’ business objectives and drive results.

What is your PPC strategy for my business?

Our PPC strategy for your business will be tailored to your unique goals, audience, and budget. We will conduct thorough research on your industry, competitors, and target audience to develop a comprehensive PPC strategy that includes keyword research and selection, ad copy and creative development, landing page optimization, and ongoing campaign testing and optimization.

What is your approach to keyword research and selection?

We use a data-driven approach to keyword research and selection that includes analyzing search volume, competition, and relevance to your business. We will identify high-intent keywords that are most likely to drive conversions and optimize keyword targeting over time.

How will you manage and optimize my PPC budget?

We will manage and optimize your PPC budget by continuously monitoring campaign performance, adjusting bids, and reallocating budget to high-performing campaigns. We will also identify opportunities to increase your ROI and reduce wasteful spend.

What tools and technologies do you use for PPC management and optimization?

We use a variety of advanced tools and technologies for PPC management and optimization, including Google Ads, Bing Ads, Google Analytics, SEMRush, Ahrefs, and more. We also have a team of PPC experts who are trained on the latest PPC trends, best practices, and strategies.

How will you measure and report on campaign performance?

We will measure and report on campaign performance using a variety of metrics, including click-through rates, conversion rates, cost per click, and return on ad spend. We will provide regular reports and analytics that are easy to understand and actionable, and we will use this data to improve campaign performance.

How will you create ad copy and creative assets?

We will create ad copy and creative assets that are tailored to your brand voice, messaging, and audience. We will conduct thorough research on your target audience and use data-driven insights to develop compelling ad copy and engaging creative that drives conversions.

What is your testing and optimization process?

Our testing and optimization process includes continuous A/B testing of ad copy, landing pages, and bidding strategies to identify areas of improvement and increase campaign performance. We will also conduct regular audits of your campaigns to ensure they are aligned with your business objectives.

What is your communication and collaboration process?

We believe in open and frequent communication with our clients. We will provide regular status updates, scheduled meetings, and responsiveness to inquiries. We also encourage collaboration and will work closely with your team to ensure that we are aligned on goals and objectives.

What is your pricing and contract structure?

Our pricing and contract structure is flexible and depends on the scope of the project and your business needs. We offer competitive pricing and transparent fee structures that are based on the services provided. We also offer a range of additional services and fees, such as landing page design, ad copywriting, or data analysis, as needed.

Why are keywords important in paid search?

Keywords are important in PPC as they play a crucial role in connecting your business with your target audience. Keywords help us understand how users are searching for your services, allowing you to create ads that are relevant and targeted to your audience. Optimising ads for certain keywords can also help with the quality score for that ad, which improves ad placements and reduces costs.

What is the difference between paid media and paid search?

Paid media refers to any form of advertising where businesses pay to place their content on different platforms, including search engines. This can include social media advertising such as Facebook ads, display ads and video ads; of which can target specific demographics and audiences. Paid search, however, is a specific type of paid media, referring to paid ads placed on search engines results pages. These ads are shown depending on the keyword users enter into the search engine.

PPC stands for Pay-Per-Click and is a digital advertising model where advertisers pay a fee every time someone clicks on their ad. The ads are placed on search engine platforms and to have their ad shown advertisers bid against each other for search terms relevant to their business. Search Engines look at your bid amount along with the relevancy of your page for the search term to determine the overall quality score of your ad; ads with the best quality scores are shown to users on the search engine results pages. The higher up the ad positions you are, the more traffic and conversions you can drive to your site.

How can PPC help your business?

PPC provides your business with targeted traffic, allowing you to place ads in front of audience that is seeking your products or services. Running PPC campaigns will help your business increase brand awareness and generate leads, whether they be sales, sign ups or enquiries.

PPC Agency

Our PPC campaigns deliver exceptional results

Our team of PPC experts will help you generate more leads and sales with intelligent, well-executed PPC campaigns on Google and Bing

Award-winning PPC services in London

We craft Google Ads PPC campaigns that convert exceptionally well.

At our London PPC agency HQ, our team of experts strategize and implement campaigns that will help your business grow.

As the Paid Search platforms continue to evolve, we work closely with Google and Bing to stay up to date with the latest trends and technology, so that we are best placed to design you a campaign to help you grow.

Want to stand out from the crowd? Speak to our PPC agency today to discuss your campaign.

PPC agency in Central London

Located in the heart of London, our PPC agency provides a transparent, on-going PPC management service to help you achieve your business objectives.

All our PPC campaigns are data-driven; data is at the centre of everything we do. We take audience data, keyword data and leverage your analytics and business data to create bespoke, optimized campaigns that convert.

This involves members of our PPC marketing agency monitoring and improving your campaigns on a very regular basis. In larger campaigns, this could be as much as twice daily. Our attention to detail helps us stay ahead of the competition and keep the campaign at optimal performance. Our paid ad management services will kickstart your online presence and deliver your ads to the right audience at the right time, whether it be paid search ads or other paid media advertising.

Advertise in the top ad positions

Our PPC agency help you advertise in the top spots across Google Search, Display and Shopping, as well as on Bing.

Campaign optimization

We’ll manage all aspects of your PPC campaign including bids, audience targeting, devices and ad copy for high campaign performance.

Increase in conversions

With continuous campaign optimizations, we’ll ensure that your budget delivers you the conversions that you need.

Google Certified PPC Agency

We’re extremely proud of our Google Search Advertising Partner status.

As a partner, we get direct access to account managers at Google, giving us greater efficiency when working on any PPC campaign. We also have access to Google’s exclusive first-party sector data, giving us valuable insight into your industry and audiences’ expectations.

Working closely with the account management team at Google, we can audit your existing account, research detailed keyword opportunities, profile your target audiences and create advertising campaigns that will deliver an ROI for your business.

Only the best PPC agencies in London are Google Partners, it’s a testimony to our teams’ skills and experience. They’re proficient in all areas of paid advertising, and not just across Google. Our PPC team has an intrinsic knowledge of paid search for Bing and other search engines too.

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Google Ads

As a Google Partner, Google Ads is an area our team is well versed in. As the biggest search engine, Google is an ideal platform to build out your paid campaigns on to get your brand out there.

Google Shopping Ads

If you’re an ecommerce business, then Google Shopping Ads are a great solution to increase your sales. We work with merchants across the world to help them generate more revenue through products sales.

Microsoft Ads

Microsoft ads should not be overlooked. Our team is very familiar with the ads dashboard and can set up and manage Microsoft ad campaigns to drive results. If you want to make the most of Bing, we can help.

Baidu Ads

If your business is looking to market to audiences in China, then Baidu advertising is the way forward. Baidu PPC is a platform that’s growing and developing fast, making it the best platform to use for paid search in China.

Yandex Ads

To target Russian audiences with paid search businesses should use Yandex Ads. We can set up and monitor ad performance on Yandex to help target relevant audiences and generate leads.

Amazon Ads

Many people turn to Amazon when they need to buy something. Our Amazon PPC services will help place your brand’s products in from of your target audience to amplify sales.

How our PPC Agency can help you

Are your PPC campaigns not responding?

Sometimes, PPC campaigns don’t go as planned. And it can be hard to understand why.

Our PPC team run in-depth analysis on your campaigns to identify what’s going wrong and what next steps should be. Whether the keywords or audience you’re targeting isn’t quite right, we’ll look at where your media spend is going and where it should be going.

Are you experiencing ad fatigue?

Paid search campaigns can often experience ad fatigue, where your ads have been seen so often your audience stops responding to them.

We work with you to maintain your campaign performances to keep audiences engaged, by reviewing and refreshing your ad creatives, reviewing the keywords we target and using remarketing strategies to retain engagement levels with your target audience.

Is the competition growing in your industry?

Paid search is a competitive, evolving landscape, and the level of competition can vary depending on the industry your business operates in. These competitors can change too, making it difficult to know who you need to be aware of.

One of the first steps we take with any paid search campaign is to identify the competition for your keywords. As part of our ongoing PPC management we keep an eye out for any upcoming competition to help stay ahead of the curve.

Is your knowledge of paid search limited?

PPC is an area that is constantly evolving, with new features and methods always on the horizon. With multiple search engines to target as well, it can be difficult to stay up to date.

Our team has extensive knowledge and experience in managing Google Ads and other search engine ad campaigns. If you are targeting non-UK countries as part of an international campaign, then we can save you time by acting as one point of contact for multilingual PPC campaigns.

Are you unable to put time aside to look after your ad campaigns?

Anyone can set up a PPC campaign and let it run without regularly checking performance. However, for a campaign to perform effectively it needs constant management and maintenance.

We review our clients campaigns daily, adjusting where necessary to make sure we’re delivering better ROI and making your campaigns as cost-effective as possible.

Are you entering a new market?

If your business expanding its offerings, whether it be a new product line or target a new location, then it can be a while before other market channels start to bring in results.

A PPC campaign can help kickstart your introduction to a market, allowing you to start generating leads straight away. This can be beneficial and allow other marketing channels, such as SEO or social media, to start building their presence and catch up.

Our approach to PPC management

As data-driven PPC agency, our approach to your paid search will depend on what you want to achieve. To create and execute a strategy that gets results, we start with a conversation where we get to know you and what your business objectives are.

Auditing and Research
If you have an existing ads account, we’ll conduct a PPC audit it to understand the current situation. Often the result of this will be a list of recommended changes to get the account in a better condition. We’ll talk you through our findings on a call with your account manager.

Campaign research and strategy development
This is fundamental and helps us identify obstacles and opportunities for growth. We also work with you to set budgets by your audience, campaigns and priorities. Using our audit insights, research findings and the agreed budget splits, we can then plan media spend and create a strategy that will meet your businesses targets.

Campaign structure

With the strategy set we’ll start to set up the campaign, structuring it out into the different ad groups and ads according to the media plan. How this can look depends on the which channels are being used in your PPC activity. Creative and copy for the campaigns will be a collaborative process with you. We usually ask for sample ad copy from you to help us capture your nuances in any future ad copy. When it comes to creatives, we can offer asset creation services and use assets provided by you.

Implementations and ongoing optimizations
We launch your paid ads and start with ongoing management work. We’re constantly monitoring and making revisions to your campaigns and collaborating with teams to enhance conversion performance.

Reporting and comms
Your PPC management is overseen by an account manager. They’re here to liaise between the different teams and keep you updated on progress and performance. We’re transparent about your performance, we check in with you regularly with bi-monthly calls. We also provide monthly PPC reports, where we report on the performance of your campaigns so you can see the results for yourself.

PPC management tools

The PPC tools we can create keyword strategies and manage accounts for include:

Google Ads
Yahoo! Search Marketing
Bing AdCentre
Baidu Paid Search
Yandex Direct

PPC FAQs

What is your experience managing PPC campaigns?

As a PPC agency, we have extensive experience managing PPC campaigns across multiple industries and niches. We have a track record of success in developing and executing customized PPC strategies that align with our clients’ business objectives and drive results.
What is your PPC strategy for my business?

Our PPC strategy for your business will be tailored to your unique goals, audience, and budget. We will conduct thorough research on your industry, competitors, and target audience to develop a comprehensive PPC strategy that includes keyword research and selection, ad copy and creative development, landing page optimization, and ongoing campaign testing and optimization.
What is your approach to keyword research and selection?

We use a data-driven approach to keyword research and selection that includes analyzing search volume, competition, and relevance to your business. We will identify high-intent keywords that are most likely to drive conversions and optimize keyword targeting over time.
How will you manage and optimize my PPC budget?

We will manage and optimize your PPC budget by continuously monitoring campaign performance, adjusting bids, and reallocating budget to high-performing campaigns. We will also identify opportunities to increase your ROI and reduce wasteful spend.
What tools and technologies do you use for PPC management and optimization?

We use a variety of advanced tools and technologies for PPC management and optimization, including Google Ads, Bing Ads, Google Analytics, SEMRush, Ahrefs, and more. We also have a team of PPC experts who are trained on the latest PPC trends, best practices, and strategies.
How will you measure and report on campaign performance?

We will measure and report on campaign performance using a variety of metrics, including click-through rates, conversion rates, cost per click, and return on ad spend. We will provide regular reports and analytics that are easy to understand and actionable, and we will use this data to improve campaign performance.
How will you create ad copy and creative assets?

We will create ad copy and creative assets that are tailored to your brand voice, messaging, and audience. We will conduct thorough research on your target audience and use data-driven insights to develop compelling ad copy and engaging creative that drives conversions.
What is your testing and optimization process?

Our testing and optimization process includes continuous A/B testing of ad copy, landing pages, and bidding strategies to identify areas of improvement and increase campaign performance. We will also conduct regular audits of your campaigns to ensure they are aligned with your business objectives.
What is your communication and collaboration process?

We believe in open and frequent communication with our clients. We will provide regular status updates, scheduled meetings, and responsiveness to inquiries. We also encourage collaboration and will work closely with your team to ensure that we are aligned on goals and objectives.
What is your pricing and contract structure?

Our pricing and contract structure is flexible and depends on the scope of the project and your business needs. We offer competitive pricing and transparent fee structures that are based on the services provided. We also offer a range of additional services and fees, such as landing page design, ad copywriting, or data analysis, as needed.
Why are keywords important in paid search?

Keywords are important in PPC as they play a crucial role in connecting your business with your target audience. Keywords help us understand how users are searching for your services, allowing you to create ads that are relevant and targeted to your audience. Optimising ads for certain keywords can also help with the quality score for that ad, which improves ad placements and reduces costs.
What is the difference between paid media and paid search?

Paid media refers to any form of advertising where businesses pay to place their content on different platforms, including search engines. This can include social media advertising such as Facebook ads, display ads and video ads; of which can target specific demographics and audiences.

Paid search, however, is a specific type of paid media, referring to paid ads placed on search engines results pages. These ads are shown depending on the keyword users enter into the search engine.
How does PPC work?

PPC stands for Pay-Per-Click and is a digital advertising model where advertisers pay a fee every time someone clicks on their ad. The ads are placed on search engine platforms and to have their ad shown advertisers bid against each other for search terms relevant to their business. Search Engines look at your bid amount along with the relevancy of your page for the search term to determine the overall quality score of your ad; ads with the best quality scores are shown to users on the search engine results pages. The higher up the ad positions you are, the more traffic and conversions you can drive to your site.
How can PPC help your business?

PPC provides your business with targeted traffic, allowing you to place ads in front of audience that is seeking your products or services. Running PPC campaigns will help your business increase brand awareness and generate leads, whether they be sales, sign ups or enquiries.