Facebook Advertising

Create meaningful connections with your audience using Facebook advertising

Delivering a message directly to your prospects’ newsfeeds using Facebook advertising.

Why use Facebook advertising in your paid media plan?

Facebook’s userbase is huge. With over 2 billion daily active users, it is no wonder that so many advertisers are using Facebook. We use Facebook’s advanced audience targeting so you can reach the most relevant prospects for your product or service.

From killer ad copy, optimized budgeting and strategized audience targeting, we will create and manage your Facebook advertising campaign from start to finish to help you achieve your marketing goals.

Pair your Facebook paid efforts with an organic strategy

Is your Facebook page as strong as it could be? Does it provide users the key information they need to take action? Does it encompass your community? Does it showcase your product or service offering?  An organic Facebook social strategy will accompany your paid results and ultimately lead your to better campaign results. Get in touch to see how we can help craft a 360 degree social media plan.

Health

Case Study | Cromwell Hospital PPC

Our PPC campaigns focused on brand awareness and increased web visits by 93%.

Case Studies & Articles

  • What is Facebook advertising, and how does it work?

    Facebook advertising allows businesses to promote their products and services across Facebook’s vast network, targeting specific audiences based on demographics, interests, and behaviours. Ads can appear on users’ news feeds, Stories, Messenger, and even the Facebook Marketplace. Businesses create campaigns, select target audiences, set budgets, and track performance metrics to refine results and maximise ROI.

  • How effective is Facebook advertising?

    Facebook advertising is highly effective when campaigns are well-targeted and managed strategically. With billions of active users and robust targeting options, Facebook enables businesses to reach the right audience segments, enhance brand awareness, and drive conversions. Facebook’s reporting tools also allow businesses to monitor campaign performance and optimise for improved outcomes.

  • Can I advertise my business on Facebook Marketplace?

    Yes, Facebook Marketplace offers an advertising platform for businesses looking to reach users actively searching for products. Ads on Marketplace appear alongside organic listings, enabling businesses to attract highly engaged users and potentially drive more sales. Marketplace ads can be an effective addition to a Facebook advertising strategy for certain products and services.

  • Why should Facebook advertising be included in my paid media plan?

    Facebook advertising offers unique opportunities to reach and engage audiences in an interactive and personal way. With advanced targeting capabilities, Facebook ads help businesses reach niche audiences, whether for brand awareness, lead generation, or sales conversions. Adding Facebook to a paid media plan complements other digital advertising channels, providing additional touchpoints and data-driven insights.

  • What types of ads can I run on Facebook?

    Facebook offers a variety of ad formats to suit different campaign goals, including image ads, video ads, carousel ads, collection ads, and slideshow ads. Each ad type is tailored for specific objectives, whether to showcase products, tell brand stories, or drive direct sales. Selecting the right ad format helps businesses deliver a compelling message to the right audience.