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Amazon PPC

Increase your sales using Amazon pay-per-click services

Amazon PPC (pay-per-click) can help your brand target the right people and amplify your sales.

Amazon PPC management agency

Get your products noticed on Amazon.

FINN Partners specializes in Amazon marketing and has the expertise to run your Amazon advertising campaigns from start to finish.

We understand the strategies which help boost your impressions and clicks on your products leading to more sales and growth for your business on the Amazon platform.

Trust our team of Amazon PPC experts to help push your sales on Amazon through the roof.

Get in touch

Case Studies & Articles

Paid media trends in 2023

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The top 5 Amazon Enhanced Brand Content

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Top 5 Amazon Enhanced Brand Content

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We will run your Amazon ads

When working with us, you can choose how much control you want to have over your campaigns.

Take control of the process or leave all the work to us. We have extensive knowledge and experience in PPC and, more specifically, Amazon PPC and will tailor your campaigns to your products.

It is important, when using advertising on Amazon, that you choose the right keywords that will attract the desired target market to your page. We will conduct full keyword research with specialist tools to gather the right keywords to help the right audience find your products easily.


Increase your sales

Pay-per-click services allow your page to come up when a user searches for one of your keywords


Join the revolution

Most consumers begin their online searches on Amazon—be a part of the worldwide phenomenon


Only pay-per-click

With Amazon PPC, you are only paying per click to your page—you don’t pay for impressions

Amazon PPC Advertising FAQs

  • What is Amazon PPC advertising, and how does it work?

    Amazon PPC (Pay-Per-Click) advertising is a model where advertisers pay each time a user clicks on their ad within Amazon’s platform. Ads appear based on user searches and product relevancy, helping sellers promote their products directly to interested customers. Advertisers set budgets and bids for specific keywords, and Amazon displays the ads based on these parameters, ensuring that the most relevant products appear for targeted audiences. For tips on maximising product visibility, check out our guide to Amazon Enhanced Brand Content (EBC).

  • How can I optimise Amazon PPC campaigns?

    To optimise Amazon PPC campaigns, focus on thorough keyword research to target terms that align with your product and attract the right customers. Regularly review and refine your bids to balance spend and return, and utilise Amazon’s targeting options to tailor your campaigns. Monitoring performance metrics such as ACoS (Advertising Cost of Sale) and adjusting based on what delivers the best results is also essential.

  • What are the three types of Amazon PPC campaigns?

    Amazon offers three main PPC campaign types: Sponsored Products, Sponsored Brands, and Sponsored Display. Sponsored Products allow individual listings to appear in search results and on product pages, ideal for direct promotion. Sponsored Brands focus on brand awareness by displaying a brand logo, custom headline, and multiple products in search results. Sponsored Display campaigns help reach audiences off Amazon, targeting shoppers on and off Amazon based on browsing and purchasing behaviour.

  • What are the benefits of using Amazon PPC?

    Amazon PPC offers targeted visibility, allowing products to reach a highly relevant audience based on search intent. With Amazon PPC, businesses can drive sales directly through Amazon’s ecosystem, reaching customers who are already in a purchasing mindset. Additionally, Amazon PPC provides valuable insights into customer behaviour, helping refine strategies for both organic and paid performance. If you’re looking to improve your eCommerce strategy, explore our eCommerce SEO services.

  • Can Amazon PPC campaigns help improve organic rankings?

    Yes, Amazon PPC can indirectly boost organic rankings. Increased visibility and conversions from PPC ads signal to Amazon’s algorithm that a product is relevant, which can lead to improved organic rankings. As PPC drives more traffic and sales, the product’s visibility in Amazon search results can increase, enhancing both paid and organic reach over time.