Harnessing AI to drive client impact.

AI Offerings

We’ve invested in technology and built an AI stack that puts the power of AI to work for communications and marketing leaders. Each offering is designed to solve real-world challenges with precision, speed, and insight, always with the human expertise to turn intelligence into action.

FAQ’s

• How does AI in public relations and marketing communications advance business outcomes?

  FINN uses gen AI to help teams rapidly test and refine strategies, uncovering the most effective ways to engage audiences. Beyond speed, AI enables one-to-one personalization alongside traditional one-to-many communications — creating impact by scaling when it makes sense and personalizing when it matters most.

• What differentiates FINN’s use of AI in public relations and marketing communications?

  FINN has built an AI stack designed for communications and marketing leaders, guided by a 50-member AI Working Group that vets tools and ensures ethical, secure use. Paired with deep sector expertise, we combine human judgment with AI’s speed and scale to deliver thoughtful, client-ready solutions.

• How does the firm use AI in routine client work?

  AI is integrated into many workflows, always tailored to each client’s comfort level. We use it to refine strategy, target audiences, and build custom models trained on a client’s business and voice. In practice, that means everything from turning ideas into visual concepts to identifying the reporters most likely to engage with a story, optimizing communications with speed, precision, and personalization.

• Can you give an example of AI in client work?

  Yes. For one client, we built a model trained on their research and brand voice, so brainstorming began with ideas already on-strategy. In another, we paired AI analysis with a custom survey to map audience preferences, creating a data-backed plan that set the client apart.

• Has FINN developed proprietary AI tools?

  Yes. Here are a few we’ve launched:

  AIristotle: A proprietary agentic tool that evaluates narrative discourse to architect the most effective messages for either driving positive engagement or stalling narrative manipulation, depending on the client need.

  Forensic Media Analysis: AI-augmented forensic approach to uncovering coordinated attacks, bad faith actors and disruptive technologies used to manipulate client narratives.  

  Canary for Crisis: Proprietary AI-powered crisis simulation training that delivers real-world pressure to train communications teams for today’s complex media environment.

  Together, these tools give clients an edge in protecting reputation, managing crises, and amplifying authentic stories.

• Which AI tools does FINN use, and why?

  Our internal team has evaluated more than 100 products, selecting only those that deliver strong client results while meeting our ethical and data protection standards. We use enterprise-grade tools such as Google Gemini, ChatGPT, Claude, NotebookLM, and Adobe Firefly. In addition, AI is now embedded across most of the platforms we use every day.

• What are the risks of AI in marketing, communications, and PR?

  AI brings speed and scale but also risks around copyright, privacy, and security. At FINN, we address these through clear policies, transparency, and strict limits on public-facing use. All employees work with enterprise-grade models that protect client data and prevent it from being used to train external systems.

• How is proprietary client data protected?

  Our enterprise AI platforms don’t train on client data, keeping all information private and secure. We also vet third-party tools and follow strict employee guidelines to ensure safety, privacy, fairness, and IP protection

• What industries do you work with to deliver AI-powered PR, communication strategies, digital marketing campaigns, and web development?

  We deliver AI-powered PR, communication strategies, digital marketing campaigns, and web development across health, technology, travel, education, financial services, consumer and lifestyle, sustainability, manufacturing, and professional services. In every sector, we tailor our AI tools to client context and brand voice to deliver the results that matter.

• Do you offer workshops or consulting on adopting AI?

  Yes. We offer AI consulting in PR, communications, and marketing — from AI-powered crisis response to GEO and content creation that brings ideas to market faster. We also host briefings and webinars to keep teams current on what works and how to apply AI effectively.