K-12 Education PR & Marketing

Champions of change.

We are the most experienced education PR, marketing, and communications practice dedicated to all forms of teaching and learning. We have deep experience in the world of early childhood and K-12 education, complex fields that embody American childhood and adolescence. We proudly work with clients representing early learning, child care, public, private, and charter schools, as well as educators, learning design, district and school system administrators, credentialing/professional organizations, among others. 

At FINN Partners, we believe strategic communications can do more than inform; it can inspire trust, change behaviors, build community, and cast a spotlight on what matters most. That’s especially true in education, where the stakes are high, the systems are complex, the narratives are highly nuanced, and the work is deeply consequential. 

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Helping a storied HBCU med school seize the moment.

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At the Forefront of Transformation in Education
You deserve an education PR and marketing partner who understands the complexities of systems as well as the policy and media trends facing the field. We respect students, families, and school faculty and administrators, and we feel privileged to take part in proactively shaping the public conversation about learning in all its forms. Our purpose is to amplify moments of triumph and earn trust through thoughtful, effective messaging and consistent execution.

Elevating Early Childhood Education
We are particularly proud of our work with clients who champion the importance of early learning, maternal-child health. Research continues to show how vital access to affordable, high-quality care and learning is to the health of our children and families and the nation’s future. Our team serves this vibrant community of advocates by elevating important research, promising models, and the stories of everyday challenges at the local, state and national levels.

Raising Awareness, Driving Action
We do more than pitch stories for our client partners. We build capacity and communications infrastructure. We leverage cross-sector relationships, audience research, and decades of experience to help our clients achieve their goals. We train spokespeople, provide strategic guidance, respond in real time, and work in lockstep to ensure the narrative is never lost in the noise. Our work is collaborative, intentional, and anchored in a deep respect for the students, families and educators our educational systems serve. 

We deploy education PR, marketing, and communications strategies that build and protect reputations and earn audience trust. We: 

  • Embrace complex local, regional, national, and societal issues driving education, economic, and policy issues. 
  • Provide global reach and a local presence that speaks to the communities we serve with authenticity and respect.
  • Offer nuanced sector knowledge and responsive service usually found only in boutique agencies.
  • Are led by an experienced, senior-level team.
  • We provide 24/7 crisis support from a team steeped in the full range of potential issues. Our crisis clients are confidential.
  • Education Brand Strategy & Development

    A compelling message, clear mission, and engaging personality — those are the keys to raising awareness and building advantages for education entities and institutions. We’ll help you do it, through a combination of detailed research and vast experience.

  • Education Content Marketing

    High-quality content is at the heart of your marketing strategy. We create short- and long-form content with strategic plans for promotion and distribution to your target audience. We also provide social media, influencer marketing, sales enablement, email marketing and lead nurturing, and account-based marketing.

  • Education Corporate Communications

    Your voice and tone have to be consistent, compelling, and always aligned to your brand values. We build communication strategies that strike that tone — and, if needed, we craft honest responses to protect your brand and give you peace of mind.

  • Education Crisis Communication

    No matter the issue, political turmoil, industry challenges, or even complex social dynamics, we can help craft communications to successfully navigate you through.

  • Education Digital Marketing

    We’ll rely on extensive research, best practices, and burgeoning trends to create a digital marketing plan customized to your education institution and brand. Our integrated approach will cover all your needs, from video content to social media.

  • Education Marketing Strategy

    We hone in on the positioning and messaging that amplify your value proposition and competitive advantage to educators, administrators, and investors. With integrated campaign strategies, we ensure all your efforts work in tandem to drive highly qualified leads. Our messaging framework is informed by external interviews that reveal game-changing insights into user and buyer perceptions of your value proposition.

  • Education Policy & Advocacy

    We provide a full array of services in education-focused public affairs and advocacy. We have orchestrated major public education social, marketing and media efforts, executed communications strategies designed to influence targeted audiences and lawmakers, built coalitions and grassroots efforts, created or reshaped images, and expanded the influence of organizations.

    Our team brings the power of varied backgrounds to address clients’ needs, having worked in state government, on Capitol Hill and in the Executive Branch, at major networks, newspapers and trade journals, for associations and the advocacy and public-interest communities, in national and local political campaigns, and in the corporate sector.

  • Education Public Relations

    To market your mission, you need your community’s trust. We have the PR connections to build awareness and positive sentiment, securing your position as an education industry leader. We’ll help you build that relationship, nurturing new networks and growing your education business or institution at a grassroots level, locally or around the world. From blogger and influencer relations to crisis communications and thought leadership and everything in between, we can help.

  • Education Research & Insights

    The education space is constantly evolving, and your business or institution needs research and insights you can rely on. We have the expertise and resources to conduct market research and deliver insights on a global scale.