June 26, 2018

Recently, Ameet Sachdev and I shared our thoughts with PRNews on what brands need to think about when they take a stand on social or political issues.

There are all sorts of ways to stand up. Take Sanofi, for example. The pharmaceutical company stepped into the Roseanne Barr controversy after the comedienne blamed a racist tweet on Sanofi’s sleep aid Ambien. The company responded swiftly to protect its brand. Its droll tweet was liked more than 186,000 times.

When it comes to taking a stand, there are three key things brands should consider first:

  • Think human first
  • Be transparent about your values
  • It doesn’t need to be political

Read on for more examples of brands taking a stand and how to put these best practices into action.

Posted By

Margaret Hoerster

Margaret Hoerster
Senior Partner


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