October 7, 2019
Small Army Finn client Country Bank of Western Massachusetts took Best in Category for video at the American Bankers Association 2019 Conference in Austin, TX.
Winners were determined by the scoring of 74 banker judges in the areas of creativity, production value and the message. Take 30 seconds and see how Country Bank shares its powerful story surrounding the notion that relationships are life’s most valuable investments.
The video is part of a larger engagement to tell the bank’s story. We were engaged to answer this question: How do you help a 160-year-old Western Mass bank stand out in a sea of retail banks? When it's Country Bank, you focus on their unabashed commitment to timeless values. Like manners, customer service, and going above and beyond. They're proud to offer all the bells and whistles of modern banking conveniences while never skimping on common courtesies. Because it's just what you do for neighbors. See more of the case study here.
For more on attention earning results that inspire, welcome in to Finn Integrated Marketing.