News and Insights

Wellness Travel On The Move

November 9, 2026

How community, sports and nature are redefining wellness travel

Wellness travel is entering a new era.

Produced by FINN Partners’ Global Travel Practice in collaboration with GSIQ Tourism Insights, Wellness Travel On The Move explores how travelers are increasingly seeking health, connection and personal growth through active experiences rather than traditional spa-focused escapes. Based on insights from more than 7,000 engaged international travelers across nine markets, the report reveals how wellness is expanding into sports, nature-based travel, community experiences and purpose-driven retreats.

Inside the report, you’ll discover:

• Wellness beyond the spa. Why travelers are redefining wellness through hiking, sporting events, outdoor adventures and immersive experiences rather than traditional wellness offerings.
• The rise of connection. How community and belonging have become some of the most powerful outcomes of wellness travel, even among those who set out seeking something entirely different.
• Nature’s growing appeal. Why nature-based experiences now lead participation among wellness travelers and what this means for destinations and travel brands.
• Active pursuits, lasting benefits. The role sports, movement and shared passions are playing in shaping the next generation of wellness experiences.
• The evolution of retreats. How retreats are diversifying beyond yoga and spas into areas including performance, recovery, women’s health, burnout prevention and personal development.

Download the report to explore the data, traveler motivations, market differences and emerging opportunities shaping the future of wellness travel.