News and Insights

Visit Greater Palm Springs Appoints FINN Partners as its UK and Ireland PR, Marketing, and Representation Agency

January 27, 2023

London – Global independent marketing and communications agency, FINN Partners, has been appointed by Visit Greater Palm Springs to lead its PR, marketing and representation in the United Kingdom and Ireland.

The appointment has been announced following a competitive pitch, with FINN Partners now tasked with promoting the nine cities which make up the Greater Palm Springs collective. FINN Partners communications strategy will focus on building, strengthening, and increasing share of voice for the Greater Palm Springs product for both consumer and trade in the UK and Ireland.

FINN Partners will focus on the key niches and destination pillars including health and wellness, outdoor experiences, arts and culture, culinary and nightlife and LGBTQI+ to secure destination coverage drive and brand awareness for Visit Greater Palm Springs.

Scott White, CEO and President Visit Greater Palm Springs, commented: “FINN Partners brings an in-depth knowledge of marketing the US to the UK and Irish markets, which will work in synergy across PR, marketing and the representation to continue building on our brand awareness and share of voice. With 2023 predicted to be a bounce back year for travel it’s imperative that Greater Palm Springs is firmly on the mind of both consumers and travel agents alike.”

Debbie Flynn, Managing Partner and Global Travel Practice Leader, FINN Partners, added: “Visit Greater Palm Springs is an exciting holiday prospect for consumers with nine unique cities within the collective. From the Modernism Week to horse riding in the Indian Canyons and the art scene in Palm Springs, there is something to suit every type of traveller. Visit Greater Palm Springs will be a flagship account for FINN Partners with a curated team from the travel PR, trade representation divisions and digital and consumer marketing teams.”

The FINN Partners UK Travel portfolio also includes destinations such as Dubai, Antigua and Barbuda, The Bahamas and Iceland.

TAGS: Travel & Tourism