News and Insights

Virginia Beach CVB appoints FINN Partners for its UK and Ireland PR representation

January 16, 2024

London, GB – The Virginia Beach Convention and Visitors Bureau (CVB) has appointed industry-leading communications agency FINN Partners to head up its public relations in the UK & Ireland to raise awareness of the destination across key international markets.

The CVB already works with FINN Partners domestically in the US, and FINN Partners UK will leverage this work by providing dedicated media relations to promote the destination to UK & Irish travel media around the key pillars of beaches and outdoor adventure, rich history, art and entertainment, and food and drink.

The beautiful destination, set on the East Coast of the USA in the state of Virginia, offers visitors more than 35 miles of immaculate ocean waterfront and clean sandy beaches and is home to world-famous Lynnhaven oysters, along with a variety of water sports and outdoor activities, plus family-friendly attractions.

Focusing on promoting Virginia Beach as a hidden gem to travellers from the UK & Ireland, FINN Partners will use innovative communications, create bespoke press trip itineraries, and proactively pitch story ideas while drawing upon its strong portfolio of key media relationships to generate targeted coverage and increase visitor traffic to discover the destination.

Virginia Beach CVB is the fifth US tourist board to be represented by FINN Partners UK, complementing the existing US destinations of Capital Region USA, Destination D.C., Visit Orlando and Greater Palm Springs.

Nancy Helman, Virginia Beach CVB Director, said: “Everyone at the CVB is extremely excited to announce that our partnership with the incredible team at FINN Partners has expanded and will now also serve as our dedicated voice in the UK & Ireland, introducing Virginia Beach to a brand new target demographic as we enter the new year.

“As we continue to showcase the unique charm and endless possibilities of Virginia Beach, we look forward to forging new connections and welcoming even more visitors to our vibrant coastal destination, opening up a new and exciting US holiday destination to travellers on the other side of the Atlantic.”

Debbie Flynn, FINN Partners UK Global Travel Practice Lead, added: “We are utterly thrilled to be working with Virginia Beach in the UK and Irish market, working alongside our colleagues in New York. Our commitment to maintaining constant high standards through our devotion to our industry leading travel communications, aligns seamlessly with the spirit of this vibrant coastal gem.

“Working together, we’re excited to create gripping stories that convey Virginia Beach’s distinct character and put it on display to travellers across the UK & Ireland, directing a new international customer demographic to the stunning destination.”

The Virginia Beach account will be led by Vice President Louise Pepper in the UK. The FINN Partners UK Travel portfolio also includes destinations such as Tourism Ireland, Greater Palm Springs, The Bahamas and brands including Travelzoo, Intrepid, and Accor.

For more information about Virginia Beach, please visit

TAGS: Travel & Tourism