News and Insights
The World’s 50 Best Restaurants appoints FINN Partners as its lead global Communications Agency
July 2, 2021
FINN’s multi-country communications programme will bring its annual awards to the mainstream and support 50 Best’s mission to be the authority on the world’s best culinary destinations.
FINN Partners, a leading global, independent marketing and communications agency, is delighted to announce that a new client has joined its growing portfolio of consumer clients. The World’s 50 Best Restaurants is an annual list of the world’s most prestigious restaurants and FINN will serve as its lead communications agency managing communications across Europe, the U.S., Latin America, Asia and Australia. The work will be led by FINN’s European Consumer team in London, which is close to The World’s 50 Best Restaurants’ global headquarters.
Founded in 2002, The World’s 50 Best Restaurants has since established itself as the world’s leading barometer for global gastronomic trends, as well as providing a snapshot of some of the best destinations for unique culinary experiences. The World’s 50 Best Restaurants also brings together an outstanding community of chefs from around the world, helping to reflect the diversity of the world’s culinary landscape.
Zaria Pinchbeck, Managing Partner Consumer EMEA from FINN Partners London office comments, “We are thrilled to be working with the team at The World’s 50 Best Restaurants to support them on a global scale. The hospitality industry is one that is vital to so many people’s livelihoods around the globe and is just starting to come back to life after facing a year in crisis. It’s a key time to be supporting the 50 Best annual awards ceremony in Antwerp, Flanders in October, putting them firmly back on the map as the authority for the world’s best culinary destinations and a pioneer in its field.”
William Drew, Director of Content for The World’s 50 Best Restaurants, comments, “While supporting the hospitality sector has always been a key focus for us, it’s now more important than ever that we continue to do so after such a devastating year. We’re excited to be working with FINN Partners to raise awareness of great restaurants, our community of world class chefs and new initiatives such as 50 Next and Champions of Change that recognise the next generation, as well as helping to offer much needed support to the industry.”
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