News and Insights

The Social Gaming Group appoints FINN Partners for major UK hospitality launch

June 23, 2022

6th June 2022: FINN Partners, the global full-service marketing and communications agency, is thrilled to announce its appointment to provide PR activity for The Social Gaming Group, as it launches into the UK with its first-of-a-kind gastro-gaming concept.

Recognising the UK’s love for experiential hospitality, The Social Gaming Group is launching Oche (it rhymes with Hockey!), a tech-driven, digitized darts venue, serving fabulous food and distinctive drinks, whilst guests enjoy an exceptional gaming experience.  The venue opens on 30th June and will take a prominent spot on The Strand in central London.

Already a globally renowned brand, The Social Gaming Group has sites across Norway, The Netherlands, Sweden and Australia, with the UK becoming its sixth location. The role of Finn Partners will be to manage all UK corporate, consumer and trade communications, from pre-opening through to launch and beyond.

Elizabeth Treversh, Senior Partner for Consumer at FINN Partners comments: “When it comes to a great night out, we know no-one does it quite like the team at The Social Gaming Group.  We can’t wait to get to work on launching Oche and highlighting their incredible food and entertainment vision.  We’re thrilled to be able to add them to our portfolio of brands and are looking forward to working with the team to make Oche one of this year’s most exciting UK openings.”

Troy Warfield, Chief Executive Office of The Social Gaming Group comments: We’re incredibly pleased to have FINN Partners on board as we launch into the UK.  The team completely understands our vision for the brand, plus their experience within the F&B and hospitality sector is second to none.”

TAGS: Consumer & Lifestyle