News and Insights
The Good Life Evolved: Practical Purpose in a Polarized World
September 10, 2026
A new report from FINN Partners, Sustainable Brands, and Babcock Ranch examines consumer aspirations and corporate purpose in America’s 250th year.
For the past several years, American life has been characterized by rapid acceleration — from the relentless pressure of social media culture to the dizzying disruption of technologies like AI. To mark America’s 250th year, FINN Partners conducted an exploration into how these massive cultural shifts have fundamentally rewritten consumer desires.
This new national study reveals that Americans overwhelmingly believe “The Good Life” is within their grasp. And they know how to use their power to get it.
Be the first to get the research.
