News and Insights
The Gold Standard: FINN Partners is Setting the Benchmark for PR in Asia-Pacific
September 3, 2025
This year has been a remarkable story of success for FINN Partners in the Asia-Pacific region.
Our colleagues and clients in APAC have demonstrated outstanding creativity and leadership. They’ve earned an array of awards that celebrate our purpose-driven work, visionary people, and impactful client campaigns.
Leadership that Fosters a ‘Best Place to Work’
Most recently, PRovoke Media recognized both SPAG/FINN and RICE, A FINN Partners Company, among the 36 Best Agencies in Asia. RICE was also named one of Top 10 Agencies to Work For in APAC – underscoring our reputation as a “best place to work.”
This commitment is echoed across the region. FINN Partners Singapore was named a Company of Good, an initiative celebrating leadership in purpose-driven work.
The Path to the 2025 PRovoke SABRE Awards in Asia-Pacific
FINN shortlisted for 10 SABRE Awards Asia-Pacific, with the winners to be announced on September 9, 2025:
Multi-Country (at least two countries)
- Asia-Pacific Myopia Management Symposium (APMMS) — CooperVision with SPAG – A FINN Partners Company
- Building Meaningful Connections with Media at SIGNAL Singapore 2024 — Twilio with Rice, A FINN Partners Company
- Wynn Signature Chinese Wine Awards — Wynn Macau and Wynn Palace with FINN Partners
Regional (more than five countries)
- Savor The Journey — Luxury Group by Marriott International (Asia Pacific, excluding China) with FINN Partners
Global (led out of Asia-Pacific with work in other regions)
- Together In Travel: A Global Reboot of the Tourism Sector, Powered by Purpose — Together in Travel: A WTTC initiative with SPAG – A FINN Partners Company
Institutional Image
- Novo Nordisk: Reframing Chronic Disease Care in India — Novo Nordisk with SPAG – A FINN Partners Company
Business-to-Business, Energy & Natural Resources
- Singapore International Energy Week 2024 — Energy Market Authority with FINN Partners Singapore
Healthcare, Consumer Health
- Asia-Pacific Myopia Management Symposium (APMMS) — CooperVision with SPAG – A FINN Partners Company
Healthcare Providers
- Beyond the Pandemic Shadow: Rebuilding Reputation Through Innovation and Advocacy — AstraZeneca with SPAG – A FINN Partners Company
Non-Corporate, Government Agencies
- Nothing is truly lost, until it’s forgotten — SPAG – A FINN Partners Company
SPAG FINN Partners was also shortlisted for six SABRE South Asia Awards, with notable wins including:
- Winner – Healthcare: Beyond the Pandemic Shadow: Rebuilding Reputation Through Innovation and Advocacy — AstraZeneca
- Certificate of Excellence – International: Together in Travel: A Global Reboot of the Tourism Sector, Powered by Purpose — WTTC
- Certificate of Excellence – Public Sector/Government: Nothing is Truly Lost, Until It’s Forgotten
In addition, SPAG FINN Partners was shortlisted at the PRovoke Innovation (IN2) SABRE Awards in the Digital Marketing/Advertising category for Together in Travel: A Global Reboot of the Tourism Sector, Powered by Purpose — WTTC.
Crafting Winning Marcom Campaigns
At the heart of our success are campaigns that blend strategic insight with creative storytelling.
SPAG/FINN earned six significant wins and was shortlisted for 10 awards at this year’s exchange4media India PR and Corporate Communications Awards, with campaigns that:
- reframed chronic disease care for Novo Nordisk
- rebuilt reputation through innovation for AstraZeneca
- reshaped the corporate identity for Roche
The AstraZeneca campaign also won in the Healthcare category at the SABRE South Asia Awards. SPAG/FINN’s innovative use of social media for Bayer and influencer marketing for Roche Diagnostics India resulted in multiple awards, including wins at the e4m Health & Wellness Marketing Awards and the Imagexx Adgully awards.
Meanwhile, our Hong Kong team was busy executing award-winning campaigns in the luxury travel and hospitality sector.
The Hong Kong team spearheaded two original research reports and led a communications campaign for Marriott International’s Luxury Group. The resulting campaign was a phenomenal success, garnering:
- two gold awards at the Marketing Interactive PR Awards for Best Corporate Affairs Strategy and Best Media Relations Strategy
- a bronze at the Campaign Asia-Pacific PR Awards Asia,
- shortlist recognition at the MARKies Awards 2025’s Most Creative – Communications / Public Relations.
Additionally, the Hong Kong crew earned gold at The Marketing Event Awards for the rebranding campaign for Swire Hotels’ EAST Hong Kong thanks to a highly impactful and immersive event that highlighted our creative storytelling and drew an impressive turnout.
Finally, the team is a finalist in ten categories at the Marketing Interactive Hong Kong PR Awards for our work with EAST Hong Kong and a campaign seeking to build awareness and improve the global reputation of Chinese wine, with the Wynn Signature Chinese Wine Awards for Wynn Resorts Macau.
Celebrating Our Visionary Leaders
Our people are the catalysts of our success. Their invaluable contributions are reflected in their recent acknowledgements.
Shivani Gupta received two of the industry’s highest honors at the exchange4media Women Achievers Awards:
- PR Professional of the Year
- Mentor of the Year in PR
This dual recognition celebrates her impact on the industry and commitment to nurturing the next generation of talent.
The accolades for our leadership team continued with Aman Gupta being recognized at the e4m PR and Corp Comm Maestro Awards 2024 for his exceptional contributions to the industry. Additionally, Devleena De, Partner, won the BW Marketing World PR & Corp Comm 40 Under 40 Award.
The incredible success across the Asia-Pacific region highlights our teams’ talent, dedication, and collaborative spirit. We’re grateful to exceptional colleagues and client that bring to life a commitment to making a positive difference in the world.