News and Insights
The Future of Wellness Tourism 2025
November 7, 2024
We are entering the golden age of wellness tourism, where awareness and appreciation for health and longevity are at all time high and products and experiences are being developed to meet this growing demand.
According to the Global Wellness Institute (GWI), wellness tourism will jump from $720 billion in 2019 to $1.4 trillion in 2027. While the pandemic was a setback for the tourism industry, it galvanized the wellness movement.
Our team identifies the trends shaping its future, from new generational cohorts changing how products will be made and marketed, to technology radically changing guest experiences, and emerging hot spots where wellness is taking center stage in placemaking strategies.
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The shifts defining wellness tourism in 2025 are already in motion. Are you ahead of them? The Future of Wellness Tourism 2025 provides the most comprehensive analysis of the trends shaping the industry today.
Inside this essential briefing, you’ll discover:
- The latest data on how Gen Z is impacting 2025 travel bookings and marketing.
- Which guest-facing technologies are gaining the most traction this year.
- An analysis of 2025’s breakout wellness destinations and their secrets to success.
- A strategic look at the path from today’s market to the $1.4 trillion projection.