The Bahamas Ministry of Tourism, Investments & Aviation Appoints FINN Partners as UK PR Agency
October 15, 2021
FINN Travel Team to support the BMOTA with a Strategic Communications Programme to Promote The Islands of The Bahamas
(London) – 12th October 2021 – Global independent marketing and communications agency, FINN Partners has been appointed by The Bahamas Ministry of Tourism, Investments & Aviation (BMOTA) to provide public relations services for The Islands of The Bahamas in the United Kingdom. FINN Partners’ UK office will also act as the hub agency, managing other European markets including Italy.
The contract includes creative campaign ideation; consumer and trade media relations and activations; coordinating broadcast visits; events; influencer support and crisis communications.
Central to FINN’s work for the BMOTA will be to activate a comprehensive communications strategy and PR programme to increase brand Bahamas’ visibility in the UK market. FINN Partners will promote the traditional culture, history, leisure activities, nature and cuisine of The Islands of The Bahamas, to help generate overall growth of visitor arrivals to the destination, particularly in line with new UK flight routes.
The Honourable. I. Chester Cooper, The Deputy Prime Minister and Minister of Tourism, Aviation & Investments for The Bahamas commented: “Our vision is to be a global industry leader in destination marketing and management, contributing sustainably to a thriving national economy. FINN Partners presented us with a holistic and creative approach to support our strategy and help us achieve our business goals to increase tourism from the UK. We are confident that we have chosen the right PR partner to promote our wonderful destination and look forward to a successful collaboration.”
Joy Jibrilu, Director General, The Bahamas Ministry of Tourism, Investments & Aviation, commented, “We are thrilled to have appointed FINN Partners as our PR agency of record in the UK. Their proposal clearly demonstrated their understanding of our brand proposition and communications objectives and their knowledge and expertise of the Caribbean market is second to none. The Islands of The Bahamas offer a wealth of exciting cultural, leisure and romantic experiences that we can’t wait to share with British travellers. In line with the increase in airlift from the UK, now is the perfect time for us to inspire bookings from this region. We look forward to working closely with the FINN team to further increase awareness of The Bahamas and the multiplicity of the destination.”
Debbie Flynn, Global Travel Practice Leader, FINN Partners commented: “We know that British travellers are now seeking adventure, wide-open spaces, natural beauty and rich cultural experiences, and The Bahamas offers these in abundance. With the recent resumption of direct British Airways flights and the launch of the new direct Virgin Atlantic flights from London to The Bahamas from 20th November, the destination is seeing a significant increase in airlift making it more accessible for UK travellers than ever before. There is a huge opportunity for us to showcase what the destination has to offer to help grow visitor arrivals from the UK and we truly cannot wait to begin our partnership with The Bahamas Ministry of Tourism, Investments & Aviation.”
The FINN Partners UK Travel extensive portfolio includes leading hotel groups like Accor Luxury and destinations including Singapore, Capital Region USA and Iceland.