News and Insights

Singapore Tourism Board Appoints FINN Partners as UK PR Agency

September 3, 2021

FINN Travel Team to support STB’s comprehensive Leisure, Business Travel & MICE Communications Programme

(London) – 3 September 2021 – Global independent marketing and communications agency, FINN Partners has been appointed to provide public relations services for Singapore Tourism Board (STB) in the United Kingdom (STB UK) for two years from September 2021 until August 2023.

The contract includes creative campaign ideation; consumer, business travel and MICE media relations; content development; crisis communications, and social media and influencer support.

Central to FINN’s work for STB UK will be to activate a comprehensive communications strategy to promote Singapore as a compelling tourism destination and its vision of being a City in Nature. Key also to the brief is the focus on working with brand partners to further amplify the successful Passion Made Possible brand and the SingapoReimagine campaign.

Carrie Kwik, Executive Director Europe, Singapore Tourism Board, commented, “FINN Partners Ltd’s proposal was clearly aligned with STB’s marketing objectives and demonstrated a thorough understanding of STB’s UK strategy particularly in relation to the media landscape for both MICE & Leisure. We look forward to working closely with the FINN team to leverage their experience in technology and sustainability to develop and execute plans with a clear integration between traditional and digital PR.”

Debbie Flynn, Global Travel Practice Leader, FINN Partners commented: “We know there is pent up demand for long-haul travel in Britain coupled with a deep desire to have an adventure.  However, this is at odds with the understandable caution felt by many travellers and the need to visit only incredibly safe destinations. Singapore is one of the very few destinations in the world which satisfies these polar emotions. It perfectly provides the essence of an Asian adventure in a secure, safe and hygienic environment. We can’t wait to get started and support Singapore Tourism Board.”

The FINN Partners UK Travel portfolio includes leading hotel groups like Accor and destinations such as Antigua, Belize, and Iceland as well as the new sustainable travel conference ‘A World for Travel’ taking place in Portugal this month.