News and Insights

Optimize Your Brand Perception with PRISM

November 6, 2023

In a world where brand perception can make or break your business, understanding the priorities and preferences of all your stakeholders is crucial. PRISM is designed to provide a holistic and nuanced understanding of your brand’s perception across a wide array of stakeholders, from customers and employees to community leaders and policymakers.

Key Features of PRISM

  • Stakeholder Preferences and Versatility: PRISM goes beyond the traditional customer-focused approach. We delve into the preferences and priorities of all your stakeholders, ensuring a holistic understanding of your brand’s perception across all key audiences.
  • Comprehensive Range of Factors: PRISM doesn’t just skim the surface. We ask respondents to rank the importance of approximately 40 different factors, from reputation and cost to sustainability and social influence, providing a detailed and comprehensive assessment of your brand’s perception.
  • Brand Performance and Competitive Assessment: Understand your brand’s performance and your competitors’ standing against the identified stakeholder preferences. This crucial assessment identifies strengths, areas for improvement, and differentiators that can be leveraged for a competitive advantage.
  • Message Testing: Optimize your communication strategy by testing the potential impact of different messages on brand perception. PRISM provides predictive benefits and the flexibility to repeat the testing anytime, allowing you to continually refine your messaging and brand activities.

Empower Your Brand with PRISM

PRISM is not just a tool; it’s an investment in your brand’s future. With the ability to deploy across all of your brand’s audiences, identify areas for improvement, and optimize your messaging, PRISM is an invaluable resource for ongoing brand management and optimization.

Elevate your brand perception and align your messaging with the values and priorities of all your stakeholders. Contact us today to learn more about how PRISM can empower your brand.

PRISM for Personal Technology

See PRISM in action looking at personal technology consumers and leading brands in this new FINN report.