News and Insights

No…This – July 2025

July 23, 2025

Welcome to the third edition of No…This, our news digest unpacking the latest shifts in communications and marketing.

In this issue, we spotlight Canary for Crisis, a cutting-edge simulation tool redefining how teams train for the unexpected. We also look at how ChatGPT is upending search, outpacing even Google’s early disruption, and examine the rise of faceless influencers who are quietly driving big results.

We round things out with insights on the growing need for a sharp sustainability narrative, the potential impact of ChatGPT on critical thinking, and the power of creative personalization in B2B marketing strategies.

Ready to dive in?

Two people in front of a computer screen responding to a social media crisis

‘Canary for Crisis’ Brings Real-Time Simulation to Crisis Training

What’s New

As reputational threats become more complex and rapidly evolving, the communications industry is turning to AI tools like ‘Canary for Crisis’ to prepare teams for high-stakes scenarios. The platform reflects a broader shift toward immersive, tech-enabled training that mirrors today’s media and misinformation landscape.

Check It Out

 

the face of a person with glowing blue eyes using AI search

What’s New

In just two years, ChatGPT has reached 365 billion annual searches— a milestone that took Google over a decade to achieve. This rapid adoption signals a major shift in how people access information. We’ve transitioned from the world of indexed search results to synthesized, contextual answers.

In The News

 

a faceless social media influencer taking a picture in chefchaouen, morocco, north africa

No Face, Big Impact: Are Faceless Influencers the Future of Marketing?

What’s New

Faceless influencers—creators who stay anonymous—are gaining popularity for boosting engagement and sales while highlighting the brand. With lower costs and performance-based pricing, they produce high volumes of niche, product-focused content, helping brands test and optimize campaigns faster.

In The News

 

a close up view of a plant in the shape of a green spiral with a water droplet in the middle

Sustainability Impact is Essential, So Let’s Tell Our Story

What’s New

As climate risks grow, the U.S. and EU are taking different paths: the U.S. prioritizes energy and jobs over regulation, while the EU targets a 90% emissions cut by 2040 and tighter transparency standards. As global expectations shift, companies must adapt. FINN’s SustainImpact™ helps align impact and messaging to build trust, boost credibility, and ensure compliance.

In The News

 

a group of robots sitting at a table typing on laptop computers

Is ChatGPT Making Us Dumb or Are the Headlines?

What’s New

A controversial MIT preprint study claims ChatGPT use may reduce cognitive effort—but with only 54 participants and no peer review, it’s raising more eyebrows than alarms.

In The News

 

two flags on top of a mountain with a red background

Reaching People Takes Personalization, Performance, and Creativity

What’s New

As brands chase attention across borders and channels, being loudest only goes so far. The marketing landscape is noisier—and more splintered—than ever before.

Check It Out

 

Sign Up for Future Editions of “No…This”