News and Insights
No…This – July 2025
July 23, 2025
Welcome to the third edition of No…This, our news digest unpacking the latest shifts in communications and marketing.
In this issue, we spotlight Canary for Crisis, a cutting-edge simulation tool redefining how teams train for the unexpected. We also look at how ChatGPT is upending search, outpacing even Google’s early disruption, and examine the rise of faceless influencers who are quietly driving big results.
We round things out with insights on the growing need for a sharp sustainability narrative, the potential impact of ChatGPT on critical thinking, and the power of creative personalization in B2B marketing strategies.
Ready to dive in?
‘Canary for Crisis’ Brings Real-Time Simulation to Crisis Training
What’s New
As reputational threats become more complex and rapidly evolving, the communications industry is turning to AI tools like ‘Canary for Crisis’ to prepare teams for high-stakes scenarios. The platform reflects a broader shift toward immersive, tech-enabled training that mirrors today’s media and misinformation landscape.
ChatGPT Redefined Search in Just 2 Years—Google Took Over a Decade
What’s New
In just two years, ChatGPT has reached 365 billion annual searches— a milestone that took Google over a decade to achieve. This rapid adoption signals a major shift in how people access information. We’ve transitioned from the world of indexed search results to synthesized, contextual answers.
In The News
- The Economic Times: ChatGPT crosses 365 billion annual searches in 2024: Report
- Fortune: ChatGPT hits 365 billion annual searches; 5.5x faster than Google
No Face, Big Impact: Are Faceless Influencers the Future of Marketing?
What’s New
Faceless influencers—creators who stay anonymous—are gaining popularity for boosting engagement and sales while highlighting the brand. With lower costs and performance-based pricing, they produce high volumes of niche, product-focused content, helping brands test and optimize campaigns faster.
In The News
- Digiday: WTF is behind the explosion of faceless creators?
- Adweek: For Authentic Campaigns, Brands Are Skipping Influencers
Sustainability Impact is Essential, So Let’s Tell Our Story
What’s New
As climate risks grow, the U.S. and EU are taking different paths: the U.S. prioritizes energy and jobs over regulation, while the EU targets a 90% emissions cut by 2040 and tighter transparency standards. As global expectations shift, companies must adapt. FINN’s SustainImpact™ helps align impact and messaging to build trust, boost credibility, and ensure compliance.
In The News
- MarTech360: FINN Partners Introduces SustainImpact™
- CommPro: Bridging Climate Communication Across Diverging Global Priorities
Is ChatGPT Making Us Dumb or Are the Headlines?
What’s New
A controversial MIT preprint study claims ChatGPT use may reduce cognitive effort—but with only 54 participants and no peer review, it’s raising more eyebrows than alarms.
In The News
- Wall Street Journal: They Were Every Student’s Worst Nightmare. Now Blue Books Are Back.
- Vox: My students think it’s fine to cheat with AI. Maybe they’re onto something.
- TIME: ChatGPT May Be Eroding Critical Thinking Skills, According to a New MIT Study
Reaching People Takes Personalization, Performance, and Creativity
What’s New
As brands chase attention across borders and channels, being loudest only goes so far. The marketing landscape is noisier—and more splintered—than ever before.
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