News and Insights

NextTrip Engages FINN Partners to Lead PR for the Relaunch and Rebranding of JOURNY

July 31, 2025

Campaign Strategy to Elevate the Travel Channel’s Media Presence Following NextTrip’s Acquisition and New Partnerships with Save Your Day Films and Jungle Creations

Santa Fe, NM – NextTrip, Inc. (NASDAQ: NTRP) (“NextTrip,” “we,” “our,” or the “Company”), a technology-forward travel company redefining how people discover, plan, and book travel, today announced a public relations and communications agreement with FINN Partners, one of the world’s leading integrated marketing and communications agencies, to spearhead the relaunch and rebranding of JOURNY, the award-winning travel media channel acquired by NextTrip in May 2025.

This marketing initiative marks the next major milestone in NextTrip’s vision to inspire global travelers through original content and convert interest into bookings through its connected media-to-commerce platform. Starting in August, FINN Partners will lead a robust relaunch campaign across narrative development, media outreach, and platform activation to position JOURNY as a premier destination for travel discovery and storytelling.

“JOURNY is back, with a bold new vision to fuel the wanderlust of global travelers,” said Ian Sharpe, COO – Media of NextTrip. “With new content, strategic distribution partnerships, and a reinvigorated focus on exploration, JOURNY offers brands and stakeholders a fresh way to connect with the growing audience of travel enthusiasts. FINN’s expertise makes them the perfect partner to bring this vision to life.”

The relaunch will feature refreshed branding, a revamped programming lineup, and the debut of new original series, including a restored Travel Magazine show featuring a wide variety of the best and brightest content creators in the travel sector. With a social media rollout led by digital content partner Jungle Creations, the campaign is designed to significantly expand JOURNY’s audience from its current level of about 1.5 million monthly viewers to a target of 5 million monthly viewers by early 2026.

The channel’s growth strategy includes acquiring compelling third-party series, producing NextTrip Originals, launching immersive experiential campaigns, and solidifying JOURNY’s positioning as the ultimate guide to your dream destination, a brand that delivers travel TV from travel insiders.

Upcoming milestones include the recently announced partnership with KC Global Media, leading to further expansion into Asia Pacific and the Middle East, making JOURNY a truly global media brand and gateway to travel commerce.

“Our relaunch strategy is not just about announcing JOURNY’s return, it’s about reintroducing it as an indispensable bridge between travel discovery and booking,” added Sharpe. “With deep expertise in travel, technology, entertainment and brand storytelling, FINN is uniquely positioned to shape our narrative and amplify our reach. Paired with our dynamic ecosystem of content and technology, we believe that JOURNY is poised to become a category-defining platform in travel media.”

“We’re proud to partner with NextTrip at such a pivotal moment,” said Ryan Barr, Global Practice Lead and Managing Partner at FINN. “JOURNY lives at the intersection of content, travel, technology, and commerce—one of the most dynamic frontiers in media today. NextTrip is not just relaunching a channel; they are building a global platform that redefines how audiences discover and connect with the world.”

This relaunch follows NextTrip’s recent announcement of key media partnerships, including Save Your Day Films, now serving as NextTrip’s official media and production arm, and a collaboration with Jungle Creations, which will amplify JOURNY’s digital reach and monetization capabilities.