News and Insights

Gregory Cole Joins FINN Partners as Senior Partner, Luxury

December 8, 2023

London – FINN Partners, a globally recognized marketing and communications firm, is thrilled to announce that Gregory Cole joins the team as a Senior Partner, Luxury. With a rich background in lifestyle and premium consumer sectors, in this role, Gregory will apply his extensive expertise to spearhead initiatives across a diverse range of sectors, including travel, consumer, technology, and financial services.

Gregory comes from éCLAIR Asia, where as Managing Director, he demonstrated his prowess in shaping brand narratives and engaging audiences for luxury brands across various sectors. His 14-year tenure in consultancy has seen him assist top-tier clients like Kering Group, L’Oréal Group, and Lamborghini in crafting impactful communication strategies.

With a focus on fostering brand growth and maintaining cultural legacies, Gregory’s role will involve helping premium and luxury brands translate their visions across various markets. His experience in Greater China and coordination across multiple international markets like Japan, South Korea, Australia, and the US, uniquely positions him to drive communication initiatives for luxury brands across various practices of FINN Partners.

Gregory’s passion for blending market intelligence with creative solutions has been recognised with numerous awards, including the Young PR Professional of the Year by CIPRA. His linguistic fluency in English, French, Italian, and Mandarin further enhances his capability to connect with diverse audiences.

“We are delighted to welcome Gregory to FINN Partners,” stated Chantal Bowman-Boyles, EMEA Managing Partner of FINN Partners. “His exemplary leadership skills, combined with his profound understanding of the luxury products sector across diverse industries, make him an invaluable addition to our team. His role is pivotal in reinforcing our commitment to delivering exceptional service and innovative solutions to our clients globally.”

Gregory adds, “Joining FINN Partners marks an exciting new chapter in my career. I look forward to leveraging my experience to contribute to the firm’s growth and to help our clients navigate the dynamic global market.”

Gregory’s appointment underlines FINN Partners’ commitment to expanding its expertise in the luxury sector, reinforcing its position as a leader in the global communications landscape.

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