News and Insights

Greentech Environmental Appoints FINN Partners as its Integrated PR and Marketing Agency

April 15, 2024

Johnson City, Tennessee-based air purification company targets healthcare, hospitality, indoor growing and pet industries

JOHNSON CITY, TN – Greentech Environmental, a leading innovator in air purification and odor control solutions announced it has tapped FINN Partners for integrated PR and marketing. Greentech is disrupting the industry with high efficiency HVAC filters that eliminate VOCs and odors at the molecular level.

As its PR and marketing partner, FINN will deliver integrated marketing strategy and activation, including creative storytelling, media relations, corporate communications and thought leadership, social engagement, creative projects, and more. The program will support Greentech’s expected growth in commercial and consumer markets, with an emphasis on commercial buildings, hospitality, indoor agriculture, and pet.

“Greentech recently introduced a new line of high efficiency HVAC filters with ODOGard® technology, the only filter on the market that eliminates VOCs and odors at the molecular level,” said Blake Bobosky, Vice President of Sales and Marketing for Greentech. “Recognizing the potential of this technology to improve indoor environments, we are excited to partner with FINN Partners to help grow our brand awareness and expand our U.S. footprint.”

“Having worked in this space for nearly a decade, we’ve seen firsthand how COVID generated broad awareness about the importance of clean air in indoor environments among consumers, government, and corporations,” said Kara Cook, Senior Partner at FINN Partners. “FINN is honored and well equipped to help Greentech create healthier environments through its innovative filter technology.”

Late last year, Greentech introduced True Mechanical MERV 13A HVAC filters. The advanced Greentech Filters+ represent the fusion of two pioneering technologies: Nanofiber and ODOGard. Nanofiber allows for higher efficiency with a lower pressure drop so mechanical HVAC equipment can work smarter and not harder. ODOGard eliminates VOCs and odors at the molecular level, setting a new standard for air filtration and marking a new chapter for the company’s growth and evolution. The FINN team supporting the account has deep media, digital, and creative experience and expertise in the IAQ space to help move Greentech’s strategic priorities forward.