News and Insights
Get found in AI answers: the new rules of AI search optimization for education companies
August 26, 2026
Somewhere right now, a school or district buyer is asking ChatGPT, Gemini, or Google AI for the top option in your category, and the answer is shaping their shortlist. Are you confident you’re on it?
Newsroom contraction, algorithm-driven discovery, and a fast-growing share of buyers researching vendors through AI tools have rewritten the rules of B2E visibility. Understanding how these platforms source and cite information is now essential to earning a spot in the answer.
FINN Partners’ Global Education practice recently hosted a webinar on generative engine optimization (GEO), featuring FINN experts:
- Greg Swan, Head of Futures and Client Transformation
- Andrea Delafield, Head of Digital & Data Strategy
- Jeremy Cesarec, Partner, Global Education Practice
In this session, they cover:
- How the media landscape’s consolidation and expansion are reshaping where PR efforts should focus
- Why algorithms (not editors alone) now govern what buyers see, hear, and trust
- What a real GEO audit measures, including a live walk-through of an anonymized education brand
- How to build a coordinated action plan across owned, earned, social, and paid channels