News and Insights

FINN Partners Welcomes Ulrica Griffiths as the New Lead for the German Office

November 16, 2023

Munich – FINN Partners, a leading global independent marketing and communications firm, proudly announces the latest addition to its dynamic team. Ulrica Griffiths, a distinguished communications expert with an extensive career spanning numerous industries and regions, is set to spearhead FINN Partners’ efforts in Germany as the head of their German offices. Ulrica’s appointment underscores our dedication to expanding and strengthening our operations in this pivotal market, driving further growth and success for FINN Partners in the region.

With nearly two decades of experience at the helm of Griffiths Consulting, an award-winning creative communications agency that covers B2C, D2C, and B2B communications, Ulrica has showcased her expertise in a variety of sectors ranging from consumer goods to industrial robots. Her agency’s role as an exclusive partner for Germany in the global agency network “IPR Team” is a testament to her ability to weave local expertise with international reach.

Ulrica’s tenure with renowned brands like Lego and Mattel, Inc. in key public relations roles speaks volumes about her prowess in managing both corporate and marketing PR in a Central European context. Her early career contributions to Mercedes-Benz in the UK and Herald Communications, a Pan-European PR agency for IT and consumer electronics, further bolster her portfolio with deep insights into both the consumer IT and automobile sectors.

Chantal Bowman-Boyles, Managing Partner of FINN Partners EMEA: “Ulrica’s vast and diverse experience is exactly what we’ve been searching for. She embodies the perfect blend of local knowledge, global perspective, and a forward-thinking approach. As we seek to expand our presence in Germany and Central Europe, there’s no doubt that Ulrica is the right leader to guide our team.”

Ulrica has also stated, “Joining FINN Partners marks a pivotal step in my professional journey. The firm’s commitment to innovation and its global footprint align perfectly with my vision. I am eager to bring my unique blend of expertise to the table, aiming to bolster FINN Partners’ footprint in the German market.”

The incorporation of Ulrica into the FINN Partners’ team highlights the firm’s ambition to reinforce its position in the evolving communications landscape and foster growth in the thriving German market.