News and Insights

FINN Partners Secures Global Win, Leading Belize Tourism Board’s Rebrand Across Europe and the United States

October 22, 2026

FINN Partners has been appointed by the Belize Tourism Board (BTB) to lead its global rebrand across trade, public relations and marketing in Europe and the United States, following a highly competitive review process. The win expands FINN Partners’ remit after more than a decade of representing Belize across Europe, marking an exciting new chapter in the destination’s international growth.

The global win reflects Belize’s drive to position themselves as one of the world’s leading sustainable and authentic travel destinations by protecting what makes them unique: their people, culture, and environment.

FINN Partners will build upon our strong foundation by overseeing an integrated approach across priority European markets (UK, Germany, Netherlands and France) and the U.S. uniting earned media, trade engagement, digital marketing, creative and storytelling under a single, globally aligned vision.

Central to the strategy is adding depth to the Belize story, through its unique reef-to-rainforest offering to bring visitors closer to everything they’re looking for in travel, by going beyond the traditional Blue and Green Seasons, with cultural diversity, natural and curated luxury experiences, creating a cohesive year-round narrative.

Whether visiting Belize for cacao in the Green Season or for the reef in the Blue Season, visitors become part of Belize’s ongoing story of care and shared purpose. Every journey supports communities, celebrates culture, and protects both land and sea.

Balancing inland adventures through jungles, caves and historic Maya temples, with snorkeling, diving, sailing and island life, Belize’s interconnected worlds celebrate the harmony between land and sea. Moving beyond traditional seasonality, telling a year‑round story of people, place and care, every journey supports communities and protects what makes Belize extraordinary. Together, the Blue and Green Seasons reflect Belize’s unique ability to offer multiple worlds within a single journey — incorporating the unique geography and breadth of experience it offers to suit a wide range of traveler interests year-round.

“Belize has been one of our most cherished, long‑standing clients, and winning this global tender is especially meaningful,” said Debbie Flynn, Global Travel Practice Leader at FINN Partners. “After more than ten years working together, it is so rewarding to see that trust renewed and expanded. FINN Partners is the #1 independent travel public relations agency in the U.S. so this new remit allows us to bring Europe into a more unified global ecosystem, unlocking even greater storytelling potential and ensuring Belize is positioned with consistency, creativity and purpose on the world stage.”

As part of the global rebrand, FINN Partners will operate a rich, coordinated storytelling framework that allows for local market nuance while maintaining a strong, unified global brand voice.

“Belize’s future is incredibly promising,” said Evan Tillett, CEO of the Belize Tourism Board. “This is a pivotal moment for our destination as we continue to evolve our brand, strengthen our digital marketing and respond to growing traveller demand — particularly from the United States, where increased flight connectivity is making Belize more accessible than ever. We are proud to work with FINN Partners to evolve Belize’s positioning — expanding its appeal to a broader audience while staying true to the qualities that set it apart.

Through creative storytelling, strategic media engagement and an integrated trade approach, the global program will reinforce Belize’s position as a destination where travelers can experience multiple worlds in a single journey.