News and Insights
FINN Partners Promotes Jason Cao to Managing Partner, Further Strengthening Leadership in Greater China
July 9, 2025
BEIJING/NEW YORK — Global independent marketing and communications firm, FINN Partners, today announced the promotion of Jason Cao to Managing Partner for FINN China. Since joining FINN Partners, which established its Beijing office in 2022, Cao has significantly expanded the agency’s presence and capabilities in Greater China, building a multi-dimensional practice spanning healthcare, technology, consumer packaged goods, corporate communications and international market expansion services.
“Jason embodies everything that makes FINN Partners special – he’s unfailingly positive, collaborative and uplifting, and he has an entrepreneurial spirit that has transformed our presence in one of the world’s most important markets,” said Howard Solomon, Founding Managing Partner at FINN Partners who oversees West Coast and Asia Pacific operations. “Under his leadership, our Beijing office has grown into a comprehensive communications powerhouse serving global brands and Chinese enterprises alike. His promotion to Managing Partner reflects both his exceptional contributions and our continued commitment to the Greater China market.”
Building FINN’s Brand and Capabilities in China
Cao has leveraged his extensive industry relationships and deep market expertise to enhance FINN’s global capabilities with local market insights, creating tangible results for international clients operating in China and Chinese enterprises expanding overseas.
“Today, the communication consulting industry in China has entered an era of ‘value first,'” said Cao. “Chinese enterprises in need of professional communications support have increasingly been paying less attention to an agency’s size and rankings, and instead focusing more on the value that PR can deliver, as well as the broad vision, deep insights and experience of the specific service provider. FINN’s unique positioning and its truly global integrated capabilities enable us to win market recognition through our expertise and professionalism. FINN loves to be a pioneer in the industry and keeps creating more possibilities in China.”
Major Client Wins and Practice Growth
Under Cao’s leadership, FINN China has secured significant major client wins across key industry sectors. The agency now serves as a key partner to Novo Nordisk, L’Oréal Group, Merck, IEEE, Aveva, Invisalign and others. Cao combined his experience in the China market with FINN’s global capabilities to establish a differentiated brand that enables FINN to provide deep, comprehensive value to international clients in China, leveraging the broad vision and resource strengths of a global agency with the efficient and flexible operations that eliminate geographical and business unit barriers.
Recently, the office collaborated with FINN’s European healthcare team to organize and implement workshops for Chinese pharmaceutical companies expanding overseas, helping them gain a comprehensive understanding of market access, policy insights and marketing environments in Europe. These efforts have had a widespread impact within China’s pharmaceutical industry and further strengthened FINN global healthcare’s competitive advantages in the Asia market.
“As a partner, I and my team appreciate Jason’s contributions to L’Oréal corporate communication. We will certainly continue our collaboration with Jason and FINN Partners to bring our work to the next level,” said Zhenzhen Lan, President of Public Affairs, North Asia & China, L’Oréal. “Jason’s solid industry insight, clear strategic vision and an innovative approach for content creation and storytelling have contributed a lot to help elevate our company corporate branding. Jason is undoubtedly a rare top-tier talent in corporate communications; his professional acumen and industry influence are widely recognized in the China market. Under his leadership, FINN China has set a benchmark in the industry for its professionalism and execution excellence.”