News and Insights
FINN Partners Named PR Agency for International Travel Show 2022
August 1, 2022
Agency to Position Event as a Major New Event in Travel Promotion
NEW YORK, NY – August 1, 2022 – FINN Partners Travel announced today its appointment as Public Relations AOR for the International Travel Show (ITS) sponsored by Travel + Leisure Co., which is making its debut Friday, Oct 28 to Sunday, Oct 30 at the Jacob K. Javits Convention Center in New York City. This new show replaces the popular New York Times Travel Show that ran for 18 years, before ceasing operation after 2020.
The three-day hybrid event, themed “The Future of Travel,” will include an opening day dedicated to travel advisors and media, followed by two days for consumers to explore the world of travel at hundreds of exhibition booths, cultural presentations, seminars and Pavilions dedicated to the Future of Tourism with emphasis on sustainability and responsible tourism, LGBTQ+, Family Travel and The Taste of the World Theater. The show is expected to attract 15,000 attendees.
“The timing of the International Travel Show, with travel recovery gaining strength is ideal,” said Virginia M. Sheridan, managing partner, FINN Partners’ Travel & Lifestyle who will lead the account team. “Travel marketers are looking for new opportunities for brand exposure and this show brings together the key players in travel influence and promotion, especially with the involvement of Travel + Leisure.”
FINN Partners will be responsible for media relations to promote the show, run media registration and press center, support sponsorship and consult on programming.
“In bringing this new event to market, we knew we needed strong agency representation and FINN was the standout candidate because of their expertise in the travel and hospitality industry and their deep relationships with the top consumer, business, travel and lifestyle media,” said Paul Muir, President, New York International Travel Show. “They have excellent industry connections with all key sectors, lodging, DMOs, cruise, and travel product and services. Their strategies and creativity will be instrumental in our success.”
For more information about the International Travel Show, please visit www.nyInternationalTravelShow.com
TAGS: Travel & Tourism