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FINN Partners Launches “Opportunity 250,” an Agency-wide Initiative to Help Clients Strategically Engage in the 250th Anniversary of the United States

October 14, 2025

NEW YORK – FINN Partners today announced the launch of a new strategic offering, “Opportunity 250,” to help clients authentically engage in marketing and communications initiatives surrounding the 250th Anniversary of the United States on July 4, 2026. Based on proprietary research, the firm uncovered strong positive consumer sentiment about the 250th Anniversary and wide-spread acceptance of brand participation across generations. The survey also highlights ways in which companies and brands can celebrate this milestone and suggests areas to avoid.  In tandem with the agency’s suite of AI-powered tools and strategic expertise in corporate communications, marketing, public affairs and crisis, FINN’s “Opportunity 250” provides the framework to help clients develop forward thinking strategies to meet the moment in ways that maintain and even support favorable sentiment amongst stakeholders and consumers.

The launch of “Opportunity 250” comes as research indicates a high level of public interest in the anniversary. According to a FINN Partners survey of 2,000 respondents, 95.4% of respondents believe the 250th Anniversary is significant, with 73.7% who said it was “extremely” or “very significant.” The survey also revealed that 76.9% of people agree it is appropriate for companies and brands to publicly recognize or celebrate the anniversary. Furthermore, 63% said that a brand’s active participation would likely make them feel more positive toward that brand.

In addition to “Opportunity 250,” FINN will leverage its AI-powered suite of tools, including AIristotleTM, Media Forensics, and Canary for CrisisTM, to complement its strategic counsel to clients to ensure activities around the 250th Anniversary are well received by the intended audiences.

Key services within the Opportunity 250 Strategic Assessment include:

  • Research & Insights: Providing bespoke research within an industry vertical or customer audience (B2B or B2C) to uncover additional insights and consumer sentiment around America’s 250th for brand building and risk mitigation.
  • Strategic Communications and Thought Leadership: Counseling brands and crafting authentic narratives that properly communicate a company’s or brand’s involvement in the moment to both internal and external audiences.
  • Brand Campaign Development: Briefing, developing and activating creative campaigns that can help brands authentically celebrate the 250th Anniversary of the United States both within their organizations and with customers and consumers.
  • Digital Marketing & Influencer Campaigns: Helping brands stand out in a crowded landscape to create connection and community with key audiences and stakeholders.

Steven De Luca, Senior Partner at FINN, emphasized the importance of a proactive approach. “This survey confirms that the 250th Anniversary of the United States is a significant cultural milestone for nearly all Americans. Understanding the audience sentiments and appetite for business participation, we can help clients develop campaigns and celebrations that are sincere and impactful. This is a moment that requires a thoughtful approach—one that celebrates America in ways that our research can show will hit the right chord with Americans.”