News and Insights
FINN Partners Launches AIristotle to Allow Comms Teams to Work with, Not Against, Information Algorithms
September 25, 2025
New AI Platform Speaks the Language of the Digital Gatekeepers that Determine What Gets Seen and Shared
FINN Partners today announced the launch of AIristotleTM, a proprietary new AI platform that addresses an important missing link in most communications strategies: understanding and aligning with the algorithms that serve as information gatekeepers. AIristotle provides a richer roadmap of narratives and language that will perform best in today’s digital ecosystem. It enables teams to tailor communications that will better drive reach and engagement when desired, or to slow the spread of misinformation should it be occurring.
FINN feeds its own proprietary AIristotle algorithm with LLM analysis and multiple audience data sources to add a new messaging intelligence layer in creative storytelling strategies. AIristotle helps determine what makes algorithms share or ignore content and provides strategic guidance on the best path forward for any communications objective.
This strategic approach will help the agency more effectively reach audiences and improve public awareness, education, perception and actions by working with the specific systems that determine what content is seen and shared.
“Algorithms are a critical component for any communications. They’re the technological gatekeepers responsible for visibility of social brand content and, by extension, much of the earned media engagement as well,” said Dan Pooley, Managing Partner at FINN. “With AIristotle we’ve created a way to develop campaigns, pitch stories, manage crises or create social content that not only acknowledges but coordinates with this new reality. AIristotle gives teams modern intelligence to deploy for clients of any size or communications initiative.”
AIristotle achieves this by first gathering specialized data sources within online conversations and traditional media coverage related to the relevant narrative. FINN’s Media Forensics team then analyzes that data, leveraging its expertise in understanding how humans receive, perceive and respond to digital content. This tech + human analysis – which also incorporates relevant psychological and linguistic narrative drivers within the AIristotle platform – then delivers language that will either amplify desired content for proactive efforts or stall harmful narratives to address message manipulation.
This unique capability is a foundational tool that is being integrated into strategic communications and marketing services at FINN Partners. Whether a client is building a proactive campaign or navigating a complex crisis, AIristotle can be leveraged by strategists and account teams to get superior results. This ensures that any campaign can be grounded in a deeper understanding of how to work with the gatekeepers of information rather than hoping they catch on — or goes unnoticed, depending on the situation.
“Audience targeting has continued to get more advanced, but it’s a missed opportunity to not include the algorithms in our targeting strategies. With AIristotle’s combination of AI-analyzed data and our proprietary narrative modeling, we can help clients better reach the audiences they care about, or help avoid audiences intent on damaging reputations,” said David Krejci, Partner and head of Media Forensics at FINN. “This was a missing link in most comms strategies and content – and now we can craft materials that align with the gatekeepers and drivers of content.”
AIristotle is the latest in a series of innovations that FINN Partners has developed to arm teams with tools and intelligence to support changing information dynamics in the age of narrative manipulation and AI.
In addition to introducing its Media Forensics offering, FINN Partners recently launched Canary for Crisis, an AI-powered and immersive crisis training platform that simulates the potential chaos of today’s crises, and C3, a crisis communications app that centrally connects corporate teams with crisis communications playbooks, escalation protocols, team directories and other materials necessary for crisis mitigation.
AIristotle was developed in-house as a proprietary tool within the FINN Partners Media Forensics service. It’s been used on dozens of client engagements and is immediately available for client work across the globe. Global rollout and training for all staff is planned for October.