News and Insights
Finn Partners’ Global Technology Practice Showcases Exceptional Growth and Expertise in Cybersecurity Market
July 25, 2016
SAN FRANCISCO, July 25, 2016 – Finn Partners, a leading global communications agency, today announced continued growth in the rapidly expanding cybersecurity sector with recent client wins including Appthority and Opaque Communications, as well as the expansion of long-term European client LogRhythm into the U.S. market. These companies join the agency’s existing international portfolio of security clients, which includes both established industry leaders as well as innovative startups. Cybersecurity firms working with Finn Partners include Centrify, Check Point, Fidelis Cybersecurity, Nok Nok Labs and RedSeal, among others.
Finn Partners operates as an extension of the marketing and communications teams for both Appthority, the global leader in enterprise mobile threat protection, and LogRhythm, the security intelligence company, whose unified platform enables the rapid detection, response and neutralization of advanced cyberthreats. Finn Partners’ efforts include a broad range of media relations and thought leadership initiatives including messaging development and enhancement, corporate and product PR, content development and social media support.
As one of the fastest growing PR agencies in the cybersecurity space, supported by a top-tier team with deep domain expertise across security disciplines, Finn Partners specializes in educating audiences on global cybersecurity challenges and their impact on nations, economies and businesses worldwide. Specific services span public affairs, social trending and analysis, research, executive counsel, traditional media relations and thought leadership, and well beyond.
As a result of its expertise and momentum in the cybersecurity sector, Finn Partners will host an exclusive networking event featuring executives from across its roster of security clients on Monday, July 25 at the agency’s new San Francisco office at 101 Montgomery Street. As cybersecurity continues to make headlines, leading tech security executives will share their insights on the key business, consumer and national security issues facing businesses and consumers every day. Participants will include:
- Domingo Guerra, Appthority
- Chris Webber, Centrify
- Andy Grolnick, LogRhythm
- Dwayne Hall, Opaque Communications
- Ray Rothrock, RedSeal
Finn Partners’ U.S. security business is led by Jeff Seedman, partner, San Francisco while its European team is led by Claire Ayles, managing partner, Technology, Europe. Global oversight is provided by Finn Partners’ Technology practice leader, Sabrina Horn.
“Security has become a key focal area for Finn Partners in San Francisco and beyond, and represents one of the fastest growing sectors for our technology practice,” said Seedman. “Security has also become such a critical area of focus in the boardroom, at the C-level and across organizational disciplines. The San Francisco Bay Area is a global hotbed for security technology innovation and we’re proud to be working with such a great roster of clients.”
Finn Partners has helped a wide range of cybersecurity companies educate their audiences on the importance of rethinking broken security models; taking a cohesive, multi-faceted approach to guarding assets and identities; and mastering pre- and post-response techniques to optimize business resilience. The firm has a long history in the security sector and has also represented other clients such as Absolute Software, AVG, BitDefender, FireEye, Norse Corp, PGP Corporation, Sophos and WhiteHat
Finn Partners, now including Horn Group in the U.S. and Johnson King in Europe, is changing the technology communications landscape with its integrated campaigns, deep tech expertise, relationships, and service approach to help clients achieve their business goals. Finn Partners Technology works with both emerging and established market-leading companies in cybersecurity and mobile, IoT and consumer tech, healthtech and edtech, and enterprise cloud applications like analytics, marketing, supply chain and HR.
About Finn Partners, Inc.
Finn Partners was launched in late 2011 to realize Peter Finn’s vision to create a leading communications agency dedicated to shaping a bold new future in which innovation and partnership are strong brand drivers. Finn Partners specializes in the full spectrum of public and corporate affairs services, including digital and social media. Practice areas include arts, consumer, CSR, education, health, technology and travel & lifestyle.
Since inception four years ago, Finn Partners has received six agency awards that are indicators of client and cultural leadership: “Best Midsize Agency” in 2015, “Best Agency to Work For” in 2013 and “Best New Agency” in 2012 from the Holmes Report and “Midsize PR Firm of the Year” in 2015 and “Top Places to Work in PR” in 2013 from PR News. Headquartered in New York City, the company has approximately 500 employees, with offices in Chicago, Detroit, Fort Lauderdale, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, San Francisco and Washington D.C., and offers international capabilities through its own global network and PROI Worldwide. Find us at www.finnpartners.com and follow us on Twitter @finnpartners.