News and Insights

FINN Partners Global Consumer Practice celebrates key milestone appointments with luxury global client The World’s 50 Best Restaurants

January 30, 2023

NEW YORK — FINN Partners, the global, independent full-service marketing and communications agency, is thrilled to announce it has been reappointed by The World’s 50 Best Restaurants following a five-way agency pitch to deliver the global communications plan for this year’s awards ceremony, taking place in Valencia.

Its Consumer EMEA team in London will be the global hub for a PR campaign that spans teams in Europe and the U.S., cementing this brand as a truly global consumer FINN Partners client in the hospitality and food & beverage space. The brief for 2023 will have an increased focus on the U.S. market, so FINN’s London team will work in close collaboration with the agency’s Luxury Travel & Lifestyle team in New York.

This is not the only milestone to celebrate with this prestigious client as the FINN Partners CatchOn team in Asia is approaching its ten-year anniversary of working with Asia’s 50 Best Restaurants.  It is off the back of this trusted relationship in Asia that led to FINN Partners in the UK being appointed as the lead global communications agency originally in 2021. This re-appointment for 2023 following a planned retender process in December 2022 underlines the strength of this partnership globally.

William Drew, Director, The World’s 50 Best Restaurants comments:We are delighted to be working with the FINN Partners team for a third year. We feel confident that the team will work hard and deliver great results for The World’s 50 Best Restaurants 2023, with a strong push in the U.S. Their proposal really captured the level we were looking for in terms of overall PR strategy, pitching and media engagement. We have always felt there was good chemistry between our teams and we’re looking forward to getting to know the U.S. team more, as they become an essential part of the core PR team.”      

Zaria Pinchbeck, Managing Partner for Consumer EMEA at FINN Partners comments: “It’s a great boost to the team to confirm our reappointment with The World’s 50 Best Restaurants and we’re looking forward to working closely with Will and the team to deliver exciting work in 2023. Food, drink and hospitality have always been an important part of what we do on a global scale and we have a great team here at FINN, who get to live out their personal passions at work every day.”

The World’s 50 Best Restaurants joins a fast-growing F & B portfolio at FINN Partners that includes Aboard, Berry Brothers & Rudd, Bolthouse Farms, Brazi Bites, Bubbies Ice Cream, Country Archer Provisions, Elmhurst 1925, Filippo Berio, Forager Project, Koe Organic Kombucha, La Tourangelle, Little Caesars, Lobos 1707, Mandolin Taverna, Mirazur at Montage Los Cabos, NotCo, Oche Gastro Gaming, Simple Mills, Stag’s Leap, St. Michele Wine Estates, Tofurky, Thomas Keller Grill aboard Seabourn Cruises, Wagamama and Waitrose.

TAGS: Travel & Tourism, Consumer & Lifestyle