News and Insights
FINN Partners Continues to Grow Portfolio of Travel Brands with Addition of Blue Diamond Resorts
April 19, 2023
NEW YORK – Global independent marketing and communications agency FINN Partners has been named the Public Relations Agency of Record for Blue Diamond Resorts, the Caribbean’s fastest-growing resort management group.
Blue Diamond Resorts owns a growing collection of coveted award-winning all-inclusive hotel brands across the Caribbean region. From adults-only to family friendly, its collection of properties caters to a wide array of travelers and includes such venerable names as Royalton Luxury Resorts, Royalton CHIC, Mystique by Royalton, Memories Resorts, Starfish and Planet Hollywood Beach Resorts, located in Mexico, Dominican Republic, Antigua, Grenada, Jamaica, Costa Rica, and St. Lucia, with new destinations and resort openings in the pipeline for the short, medium, and long term.
“FINN Partners is recognized as a leader in the travel and hospitality category, which explains the nature behind this partnership since Blue Diamond Resorts is one of the leaders in the All-Inclusive segment in the region” said, Alejandro Rodriguez del Peon, Director of Marketing & PR for Blue Diamond Resorts. “We are poised for a strong year and it’s crucial to work with a partner who understands our long-term growth plans. The stakes are high and we’re looking forward to working with FINN to map a path forward.”
With the travel industry stronger than ever and travelers re-engaging their passion for exploration and finding new travel experiences after past years, Blue Diamond Resorts has tasked FINN with launching an integrated public relations campaign that raises the visibility of the company as a leading hotel ownership, operating and management company. The agency will employ a communications strategy that uses a mix of media relations, special events, promotional activities, partnerships and thought leadership to showcase the brand’s expertise, value, and breath of offerings.
“We are excited by the opportunity to work with Blue Diamond Resorts as they are a leading lodging company known for their superior resort products, guest experience and attention to the guest journey beginning-to-end with returning loyal customers and those new to the brand,” said Jennifer Hawkins, Managing Partner, Travel, FINN Partners. With so many travel options to choose from today, the competition is intense. Clear and compelling initiatives that differentiate this brand will raise their visibility and we are looking forward to collaborating and spearheading this campaign.”
For more on Blue Diamond Resorts, please visit https://www.bluediamondresorts.com/.
TAGS: Travel & Tourism