News and Insights

FINN Partners Bolsters Global Health Practice Leadership with Key Integrated Marketing Hires

March 8, 2023

Robin Pomeranz Cronin Joins as Creative Director and Ivan Ruiz Tapped as Partner, Global Digital Health

NEW YORK – Global independent marketing and communications firm FINN Partners announced today that it has hired two integrated marketing leaders in its Global Health Practice. Robin Pomeranz Cronin joins FINN as Creative Director reporting to Matt Bostrom, managing partner, and Ivan Ruiz joins as Partner, Global Digital Health, reporting to Ritesh Patel, senior partner, Global Digital Health. The executive appointments signal FINN’s integrated marketing strength and expertise in delivering innovative health-focused campaigns that span strategy, social, digital marketing and targeted advertising and communications.

Said Noah Finn, founding managing partner and global head of integrated marketing, “We’re seeing increased demand from clients for integrated marketing solutions across the business, but health has proven to be one sector where we can make the most impact—whether by connecting patients to the best care or connecting information across the fragmented ecosystem. Not only do Robin and Ivan have proven integrated chops, they understand how to launch campaigns in the highly regulated health space. Their strategic counsel and creativity will be a huge benefit for our clients and teams.”

Pomeranz Cronin brings more than 20 years of health public relations and integrated marketing experience to the role of Creative Director. Prior to joining FINN, she held strategic creative leadership roles, including VP, Creative Studio at Ogilvy PR, and most recently Head of Creative at Syneos Health (Previously INC Research/inVentiv Health). Her award-winning work spans dozens of disease awareness campaigns, internal communications campaigns and corporate rebrands, for marquee clients including, Novartis, Pfizer, GSK and Sanofi.

Ivan Ruiz is an award-winning creative strategist and digital communicator whose background spans digital strategy, graphic/web design, and web development. Before joining FINN, Ivan served as SVP, Innovation Studio at Goodfuse Communications, where he managed digital campaign development and social and digital marketing programs for pharmaceutical, biotech, and pharma-adjacent companies around the world. He also held previous roles as Director of Integrated Marketing at Burson-Marstellar and Digital Engagement Strategist at Ogilvy CommonHealth Worldwide.

Said Pomeranz Cronin, “I am thrilled to join an agency where I can put my passion for health communications and design into action. FINN’s values and mission to make a difference are truly unique in the agency world, and immediately attracted me to company.”

Added Ruiz, “FINN Partners is reimagining healthcare communications for the 21st century, leaning heavily on data-driven insights and strategy to deliver innovative and creative bespoke solutions that deliver results for our clients – and I couldn’t be more excited to have joined the team that is driving that change.”

TAGS: Health