FINN Partners Adds Pharmacy Podcast Network (PPN), Expanding Omni-Channel Communications Approach That Strengthens Client Ties to Influential Health Audiences
November 19, 2021
Championing Frontline Health Professionals Dedicated to Improving Access and Care, PPN Reaches over 100K+ listeners, Pharmacists, and Other Health System Influencers
NEW YORK, November 22, 2021 — Global independent marketing and communications firm FINN Partners today announced that starting December 1st, the Pharmacy Podcast Network (PPN) – a news organization known for hosting and distribution of content that reaches 100,000+ in the pharmacy community – will join the agency. PPN and its new digital magazine Rx Influencer will operate as a unique unit of FINN, led by Todd Eury, vice president and executive producer. Eury, based in Pittsburgh, PA, will report to Gil Bashe, Global Health Chair, FINN Partners.
“Iconic newsstand media such as Forbes and BusinessWeek are evolving their business models – inviting once-readers to become paid ‘participant columnists’ – while The Atlantic and Wall Street Journal thrive on edgy digital content and mainstage conferences. Today, ideas and opinions are honed and expressed across medium and channels – and FINN is following that lead, too,” said Peter Finn, Founding Partner, FINN Partners.
“Pharmacists are central in every health setting – from neighborhoods to hospitals; long-term care residences to payer formulary committees; and in Federal and state policy forums. Payer, provider and product innovation clients seek to reach this influential community, and PPN has evolved into the go-to content and digital platform for connection to this influential audience,” said Todd Eury, vice president and Executive Producer, Pharmacy Podcast Network, a FINN division.
Growing Importance of the Pharmacy Community in Public Health
PPN has 100K+ monthly listeners to its programs and is ranked as one of the nation’s leading business audio programs alongside the Wall Street Journal, CNBC, and Bloomberg podcasts, making it the dominant leader in podcasting for the pharmacy industry. PPN also has some 20+ clients across the health ecosystem that sponsor their own podcast series, including the American Pharmacists Association, Omnicell, Surescripts and Rx Safe. The PPN Twitter handle is followed by more than 25,000 people.
Producer Todd Eury will be part of the FINN community and continue to operate PPN independently and maintain authority over content decisions. FINN will have a direct connection to breaking trends, policies and the needs of this front-line health professional community – growing in its importance to driving public health measures and operationalizing decentralized clinical trials for patient participation in drug development.
FINN at the forefront of an “omni-channel” communications approach.
“Beyond our leadership strength in earned and content media, thought leadership platforms, publishing, social media and podcasting, FINN has been expanding its reach to enable client voice and priorities to be heard and reinforced,” said Gil Bashe, Global Health Chair, FINN Partners. “Our goal is to explore how to be a stronger, direct bridge between clients and their customers. Pharmacists have that direct connection and demonstrated their life-saving importance once again in responding to COVID-19 vaccination urgencies,” he added.
A number of FINN clients – across Practices, geographies and services – are focusing on the pharmacy sector for many reasons. These include leaders in consumer personal care, over-the-counter products, behind-the-counter devices to monitor and keep-in-check heath concerns and vaccines that prevent serious, preventable illness. Pharmacy is the link from sick care to self-care.