A summary of some overarching trends emerging across sessions. In advance of SXSW 2019, we did a little research and it paid off in follow up conversations with panelists. Some of our big takeaways included:
Brands must stand for something. And they must represent the values of their intended audience.
Insights, data & marketing are a powerful combination that enables breakthrough innovation.
These insights fuel my work. We’ll keep an eye out on these and any additional insights over the rest of the week. More to come.