FINN 2019 US Holiday Shopping Survey
November 18, 2019
In November 2015 FINN Partners asked consumers about their shopping preferences and opinions and among several things there was high resistance to shopping on Thanksgiving Day, little or no attention paid to holiday shopping advertising, and technology products were the most popular types of gifts to give. Four years later we see consistencies with some shifts in attitudes. The big three holiday shopping days are again avoided by shoppers in 2019, but there are more shoppers paying attention to holiday shopping advertising over Thanksgiving weekend. Technology and electronics gifts are the third most planned shopping choices in 2019 as gift cards or cash and clothing/apparel are favored.
To access the survey click below.