News and Insights
Education Marketing Resources for Back-to-School Season
October 21, 2025
To provide a refresher in this crucial back-to-school lead-generation season, here are the most in-demand resources from our team in 2025. CB&A, A FINN Partners Company, dives deep into the trends and latest research to provide education marketers the insight you need to build trust, relationships, and revenue. Check out these three “in-demand” resources to grow your business.
With over 30 years of experience, we provide education marketing resources to match the unique challenges B2B education marketers face. We looked at our data, identified our most valuable insights, and packaged what we can share to set you up for success in the new school year.
Guide to State-Specific Marketing in B2B Education
Approximately 90% of education funding is determined at the state and local levels, according to the Economic Policy Institute. When education marketers focus on the unique challenges and opportunities states, districts, and schools face with state-level campaigns, they unlock relationships via the trust they build by understanding—and managing—local risks and resources. Discover how to create a more effective and resonant marketing strategy that drives growth and establishes a strong presence in varying educational ecosystems.
Plan for What Comes Next in the Buyer Cycle in Education
Times are uncertain, budgets are shrinking for education in many communities, and it can be challenging to know what comes next. That’s why we provide education marketing resources like An Education Buying Cycle Guide for B2E Marketers. Our Associate VP Lauren West shares how education companies can leverage each phase of the buyer cycle to turn leads into customers.
Strategic Guide for AI in Marketing
Education procurement has always been high-stakes and high-trust. Marketers can leverage AI to optimize search and build stronger relationships with educators and drive results. Access our education marketing resources to uncover the hidden power of earned media in this new landscape, and download our guide to gain actionable insight into how to use the latest skills and tools.
Leverage Insight with Strategic Education Marketing Resources
During times of uncertainty, direction backed by research and insight is everything. We help B2B education marketers drive impact efficiently thanks to successful marketing strategy. If you’re interested in learning more about how CB&A can help your company grow, we’d love to hear from you.