News and Insights

Clients on the Main Stage @ SXSW 2024

February 14, 2024

Brands sparking imaginations, tackling some of society’s most pervasive challenges head-on, spurring cultural movements, and reimagining what’s possible: these are industry heavy-weights taking the stage at SXSW 2024, clients we’re proud to count as changemakers in arms.

Scroll down to learn more about client panels and fireside chats:

Mar 8, 2024 | 11:30am – 12:30pm CT

Human-Centric Immersive Experience Design

Speakers: Nancy Baker Cahill, Nancy Baker Cahill Studio; Neil Carty, Cosm (Client); Chris Holmes, Fascinated By Everything; Guy Reid, Planetary Collective

Immersive entertainment has emerged as a powerful channel for driving awe and wonder, with new ways to experience art, films, and music. Innovative tactics and spaces are being designed to experience this new media, drive human connection, and bring people closer to what they love. This conversation with award-winning creators spanning tech, film, and art, will unpack what goes into building authentic immersive experiences, transporting and transforming audiences, trade secrets to creating moments that enable human connection, and visions for the future of immersive and experiential design.

Mar 12, 2024 | 10:00am – 11:00am CT

MEDC: Building America’s Premiere Black Tech Ecosystem 

Speakers: Garlin Gilchrist, State of Michigan (Client); Alexa Turnage, Evenscore; Black Tech Saturdays; Johnnie Turnage, EvenScore, Black Tech Saturdays

Black individuals represent just 8% of tech employees. Addressing this disparity through public and private partnerships is Detroit. Learn about Detroit’s abundance of Black tech talent, from EVs to chips to those solving global, critical challenges with tech, from clean air to special education to voter turnout. Through grassroots programs like Black Tech Saturday, Michigan Founders Fund and more, Detroit is bringing together innovators, community leaders and investors to become the epicenter of Black innovation worldwide.

Mar 13, 2024 | 11:30am – 12:30pm CT (Fireside Chat)

Mobilizing Philanthropy to Combat Climate Change

Speakers: Anne Marie Burgoyne, Emerson Collective (Client); Catherine Coleman Flowers, Center for Rural Enterprise and Environmental Justice (CREEJ)

The dire consequences of climate change and systemic inequity demonstrate that we must act quickly and differently than ever before. Anne Marie Burgoyne, in her work with Laurene Powell Jobs at Emerson Collective, has unlocked the secret to enacting the impactful, urgent change needed to mobilize action on our changing planet. This thought-provoking fireside chat with climate activist and MacArthur Genius Catherine Coleman Flowers will provide actionable tips, helping organizations rethink their approach to philanthropy as they strive to directly address the accelerating climate crisis.

Mar 13, 2024 | 2:30pm – 3:30pm CT (Featured Session)

John Oates Talks Fame, Fortune, and Managing A Hit Music Career

Speakers: Alex Heiche, Sound Royalties (Client); John Oates, Hall & Oates

John Oates is a music legend as one half of Hall & Oates, the top-selling duo in pop and rock history. A 2017 inductee into the R&R Hall of Fame, Oates has garnered dozens of top 40 hits including “Private Eyes”, “Rich Girl”, “Maneater”, and many more. With a 30+ year career in music, Oates has seen it all. Chatting with Alex Heiche, CEO & Founder of the music industry’s largest finance firm, Sound Royalties, you will be taken through the career journey of one of America’s biggest acts and reveal how he’s been able to navigate the music business with lasting and meaningful success.


Mar 14, 2024 | 2:30pm – 3:30pm CT

The Future of Air Travel: Innovation from the Ground Up

Speakers: Justine Johnson, Michigan Economic Development Corporation (Client); Tim Matus, Renu Robotics; Kaylee Page, Seamless Ventures; Tory Richardson, Gerald R. Ford International Airport

Air travel is undergoing a period of rapid innovation as airports, airlines, and technology companies work together to create a more efficient, sustainable, and passenger-friendly experience. With support from the Michigan Economic Development Corporation and Southwest Airlines, the Ford International Airport created FLITE, one of the first airport-based initiatives in the nation to provide grants and live environment testing to companies focused on bringing emerging air travel technology solutions to market. The panel will discuss the latest air travel trends and how FLITE is leading the way.


Mar 14, 2024 | 2:30pm – 3:30pm CT (Fireside Chat)

Force of Nature: A Fireside Chat with Tank

Speakers: Tank Babbs, R&B Money, LLC; Alex Heiche, Sound Royalties (Client)

Tank is a multi-Grammy-nominated platinum-selling singer, songwriter, producer, and actor whose career spans more than 20 years. He has written and produced for some of the industry’s biggest names, including Beyonce, Chris Brown, Aaliyah, Alicia Keys, Fantasia, Eric Bellinger, Rotimi, Sammy, Feather, + more. In this session, Tank and the CEO & Founder of Sound Royalties, Alex Heiche, will discuss the value of copyrights, the importance of ownership, and how to ensure you get paid from all your royalty streams. They will also discuss how to leverage your catalog as another source of financing.