News and Insights

China’s Women In Charge

July 1, 2024

Discover the latest trends among the world’s largest travel spenders and decision makers.

In travel, China’s women hold more than the proverbial half the sky – they make 70-80% of travel decisions and account for nearly 6 out of 10 Chinese tourists, as China reclaimed its position as the top spender on international travel in 2023.

Fueled by their increased spending power and economic status, today’s affluent Chinese women are experiencing a newfound sense of empowerment. As a result, travel has evolved into a symbol of independence, prompting important questions: What drives their passion for travel? Who are their preferred travel companions? How do wellness, retail, culinary experiences, and sustainable tourism resonate with them? And what traveler archetypes represent the current market forces?

In collaboration with ILTM Asia Pacific, FINN Partners presents our latest industry report, featuring insights gathered from 800 high-value Chinese female travellers across 12 Chinese cities with the highest GDPs.

The “China’s Women in Charge” report dispels common myths and provides fresh insights into the motivations and expectations of high-value Chinese females, shedding light on their crucial role in shaping the future of luxury travel.


TAGS: Travel & Tourism