Bolthouse Farms Amplifies Marketing and Communications Efforts With Two New Agencies: The Many and FINN Partners
November 11, 2021
The Many will serve as Advertising AOR and FINN Partners as PR AOR to focus on Bolthouse Farms consumer and corporate brands
LOS ANGELES, NEW YORK and BAKERSFIELD, Calif.— November 8, 2021 — Bolthouse Farms, a leader in growing and distributing fresh carrots, premium branded beverages and refrigerated dressings, has selected two agencies, The Many and FINN Partners, to lead its marketing and communications efforts, respectively. The Many was recently brought on as the advertising agency of record and FINN Partners was hired as the Public Relations agency of record.
Bolthouse Farms selected The Many to lead the marketing strategy and execution for all consumer efforts, which will later evolve to include paid media. The Many will kick off the remainder of the year with a focus on Bolthouse Farms social efforts to quickly progress the relevance and impact of the brand while laying a foundation for the future of a holistic marketing strategy. In addition to repositioning the Bolthouse Farms® and Wunderoots™ consumer brands, The Many will undertake creating the overarching Bolthouse Farms company brand essence, visual identity and new brand campaigns. The industry and consumers will begin to see the evolved Bolthouse Farms personality and style beginning in spring of 2022.
“Over the last several years, Bolthouse Farms has been on a journey to redefine and reimagine who we are as a brand and company,” said Pamela Naumes, Bolthouse Farms Vice President, Digital Transformation. “As part of this, we were looking for a creative partner who is a clever brand marketer with a strong and innovative digital competency. We think we hired the best with The Many.”
The Many previously worked with Bolthouse Farms beginning in 2014 and launched its first-ever brand campaign in 2019, “Farm to You,” spotlighting the brand’s heritage in farming and celebrating its real ingredients.
In March 2021, Bolthouse Farms selected FINN Partners, a global marketing and communications firm, to oversee all strategic planning and execution for consumer PR efforts, trade PR efforts, corporate communications, and earned influencer relations.
“We are delighted to be working with FINN Partners, an agency known not only for their standout work in consumer marketing and publicity, but also for their collaborative spirt and core values that align very much with our own,” said Alan Hilowitz, Director, Communications for Bolthouse Farms. “We are confident our partnership with FINN will only strengthen our brand reputation and product awareness through strategic and relevant storytelling efforts.”
Bolthouse Farms has been working with FINN Partners for the last few months and has seen increased exposure in media placements and positive sentiment from consumers and influencers. FINN Partners will continue to elevate Bolthouse Farms more than 100-year history of agriculture, innovation and quality, setting the stage for future product rollouts, staying on top of consumer trends, and strategically leveraging a variety of clever storytelling and media engagement tactics.
Guided by its purpose – Plants Powering People™ – Bolthouse Farms recently introduced its new Bolthouse Farms Wunderoots™ line of fresh carrot-based innovative meal-solutions, including carrot dogs, and produces and sells a variety of super-premium fruit and vegetable juices; immunity boosting beverages; fruit smoothies; café beverages; protein shakes, including Protein Keto™, Non-Dairy Protein Keto™, and Protein Plus® varieties; Bolthouse Farms BOLTS® functional shots; and a line of premium refrigerated creamy and vinaigrette dressings, all under the Bolthouse Farms® brand name.
TAGS: Consumer Brand