News and Insights
Best Day Brewing Names FINN Partners Agency of Record
February 22, 2022
Non-alcoholic craft brew brand taps agency’s Consumer, Lifestyle and Sports group as key player in continued brand growth and expansion
New York, February 22, 2022 – Global independent marketing and communications firm FINN Partners has been named PR and Social Media Agency of Record for Best Day Brewing, the brand that is bringing great craft beer taste and a heavy dose of adventure to the booming non-alcoholic beer market.
The Northern California-based and inspired non-alcoholic beer brand selected FINN’s Consumer, Lifestyle and Sports team to helm its PR and social media efforts on the precipice of major brand and distribution expansion. Tapped for the agency’s perfectly paired deep expertise across outdoor adventure and food and beverage, FINN’s onboarding comes in tandem with expansion of the Best Day Brewing’s leadership team. Ron Lindenbusch, previously CMO and Head of Distribution at Lagunitas, has joined the brand as Head of Product. Also recently joining the brand is Jim Gunning, CMO, who was previously Director of Marketing for Red Bull North America.
“With our product line and distribution expanding quickly, it’s a pivotal time for Best Day Brewing, as the vision becomes reality,” said Tate Huffard, Founder & CEO, Best Day Brewing. “There are so many moments in life that deserve a great craft beer but not the booze, and the team we’ve built carries the expertise to reach Best Day’s full potential and chase the big adventures ahead.”
FINN Partners’ New York Consumer, Lifestyle and Sports practice leads the account, which brings decades of active adventure, outdoor, wellness and beverage experience. This win comes on the heels of tremendous double-digit growth, with recent notable wins such as Darn Tough, Tentrr, Fox Racing, St Kitts Tourism Authority, US Olympian Jason Brown and a second season of the Fan Controlled Football league. The group’s client experience also includes Travel Alberta, Ski Utah, Merrell, Cannondale, Burton Snowboards, Quiksilver, Billabong, Perception, Dagger, Snowsports Industries America, Trek, Polaris, US Ski and Snowboard, the Red Bull Signature Series, Applegate, NutriBullet, Frederick Wildman, Lillet and Villa Antinori.
“It’s so important that our team not only understands the brand, but lives the lifestyle, and FINN has a tremendous set of expertise across the worlds of outdoor adventure, which is where the Best Day brand was born,” said Jim Gunning, CMO Best Day Brewing. “We know that the way consumers are drinking is evolving in tandem with shifting lifestyle habits. As the movement towards living better becomes ever more mainstream, the opportunity ahead is so vast.”
FINN will manage PR and social efforts as the brand grows its regional distribution and national DTC presence.
“We’re are big believers in what Best Day Brewing is doing and are ecstatic to be a part of the team to take the brand to the masses,” said Missy Farren, Managing Partner FINN Consumer, Lifestyle and Sports. “Consumer behavior is changing with a wellness mindset moving into all aspects of our lives, and this is the perfect opportunity to put our multi-faceted expertise to work for a very cool brand and product.”
TAGS: Consumer & Lifestyle