OUR WORK W.K. Kellogg Foundation
Strategizing a long-range-plan, establishing a trusted partnership.
For more than a decade, FINN has provided communications strategy support and counsel to the W.K. Kellogg Foundation (WKKF), one of the nation’s largest philanthropies. A significant part of our portfolio with WKKF has been the development and implementation of foundation-wide early childhood education strategies. WKKF asked us to help inspire community-based organizations to develop innovative approaches to family engagement and apply for funding from the foundation. They needed a strategic communications partner they could trust to offer an integrated approach to their various work streams and the different issues in which they invest.
GOAL
Design and implement an integrated strategic communications effort to amplify the foundation’s investments in transformative family engagement.
SECTOR EXPERTISE
PK-12 Education
The Work
We worked closely with the WKKF team to create an integrated strategic communications plan and roadmap that would speak to the WKKF vision that illustrated the need for infusing family engagement into education reform efforts at the local and national levels.
We provided audience research and helped develop key messages for use throughout the campaign. We also created market materials and collateral for varied audiences including social and digital media, policy support, media outreach and creative support for video, print and digital. Additionally, we assisted in a convening of a group of key stakeholders to build an understanding of the foundation’s vision and demonstrate its effectiveness in the community.
Results
- 1,130 Funding Requests. Supported an unprecedented level of engagement for a grant program after our successful marketing and awareness campaign. WKKF received more than 1,130 funding request applications for a $13.7 million family engagement investment
- Developed plans and supported implementation of the first-ever White House Symposium on Transformative Family Engagement, which presented an opportunity to foster innovation and established a shared definition among all stakeholders.