OUR WORK touchmath

Integrated marketing campaign raises awareness of dyscalculia, generating media coverage and targeted leads for education solution provider.

Dyscalculia is an underrecognized and underdiagnosed math learning disability. Though it is estimated to be approximately as prevalent as dyslexia, public awareness lags considerably.

We partnered with TouchMath—makers of a research-backed multisensory solution helping struggling learners find math success—to raise awareness for dyscalculia. Beyond awareness, we also generated opportunities for education and curriculum decision makers to learn about TouchMath’s free DySc screener and their related intervention products.


Drive traffic to TouchMath’s free online DySc screener, and capture leads for the company’s intervention solutions.




PRSA: WisCOMsin Award of Excellence


total media impressions


landing page visits


MQLs generated

The Work

With national math scores at historic lows, TouchMath recognized that the underdiagnosis and low awareness of dyscalculia was likely contributing to this urgent problem. If caregivers and educators are unaware of this prevalent learning disability, they can’t diagnosis it or employ interventions so students can succeed in math class and beyond.

CB&A, A FINN Partners Company, launched a multi-channel campaign that achieved increased dyscalculia awareness among important education decision makers and influencers. With features in prominent trade publications, a highly-attended EdWeek webinar, and podcast appearances, the campaign drove 6,000 visits to TouchMath’s DySc screener landing page. This built a considerable pool of marketing qualified leads for the company’s intervention solutions and, more importantly, brought much-needed attention to an underrecognized contributor to math learning difficulties.