OUR WORK TNA Solutions
Expanding thought leadership and brand awareness in the global market
TNA Solutions, a leading food processing and packaging solutions company, partnered with FINN Partners to execute a comprehensive global media relations and advertising campaign. The goal was to elevate brand awareness and generate new business opportunities. FINN crafted compelling content, engaged with key trade publications and launched a strategic advertising campaign to drive sales leads.
GOAL
To position TNA Solutions as a complete line solutions partner for the food industry, highlighting its consultative, customer-centric approach and end-to-end capabilities in confectionery and snacks.
SECTOR EXPERTISE
Manufacturing
Over
9.5 million potential readers reached
350
global media placements in one year
Enhanced
brand reputation
The Work
- Positioned TNA experts as thought leaders, offering solutions for food manufacturers facing labor shortages, high output demands, and shifting consumer preferences.
- Engaged with industry influencers and trade media to showcase TNA’s innovations and expertise.
- Launched a comprehensive advertising campaign with key trade media outlets to initiate discussions and drive growth opportunities.
RESULTS
The integrated media and advertising campaign drove a steady increase in brand visibility and in key regions.
Media coverage: Secured 350 global placements, reaching 9.5 million potential readers in one year. Coverage spanned key sectors, including snacks, confectionery, packaging, and processing, and highlighted TNA’s foundation initiatives and advancements in digitalization and sustainability.
Key market penetration: Featured in major global and regional outlets across the UK, USA, Canada, Spain, Italy and English-speaking Europe, strengthening TNA’s presence in target markets.
“Our partnership with FINN Partners helped amplify TNA Solutions’ story in a way that resonates with global food manufacturers and trade audiences. By combining insight-led media outreach with strategic advertising, we were able to elevate TNA’s complete solutions partner message, build a meaningful share of voice and fuel engagement that supports long-term growth.” — Bindu Panicker, Chief Marketing Officer, TNA Solutions.