Re-establishing The Bristol Myers Squibb Foundation’s mission to improve health equity.

The Work

When we started working with the Bristol Myers Squibb Foundation, the website was extremely outdated, difficult to navigate and not optimized. There was no communications strategy – the Foundation had been neglected for years.

We needed to build from the ground up and give the Foundation a platform to share the impactful work they were doing to improve the lives of millions of people and close the health equity gap. Our work included:

• Transforming the Foundation website to effectively illustrate impact
• Creating compelling content that raised awareness of the Foundation among key stakeholders
• Developing a comprehensive communications approach for major initiatives
• Elevating the company’s reputation through Foundation integration and thought leadership opportunities