OUR WORK Realnetworks
Elevating School Safety with AI-Driven Solutions
School safety is perennially a top priority in education. Into this climate, RealNetworks introduced SAFR for K-12, an advanced facial recognition technology designed to enhance campus security. RealNetworks partnered with FINN Partners to lead a PR effort, aiming to build broad awareness and underscore their role in advancing school safety among school leaders and the general public.
GOAL
Position SAFR for K-12 as the best solution for accessible, effective school safety technology, and RealNetworks executives as subject-matter experts.
SECTOR EXPERTISE
Education
272
total media placements
25
feature articles
82
pickups
The Work
When RealNetworks launched SAFR for K-12, its facial recognition software for schools, the goal was to build awareness and trust with administrators, parents, and the public. Our media coverage solidified this AI-driven solution as a leading, accessible safety technology, while elevating RealNetworks executives as highly credible experts.
We developed timely messaging that spoke to the growing urgency of school safety. To reach key audiences, we created a targeted media list and produced comprehensive launch materials—news releases and tailored story angles for education and tech media.
We executed national, tech, local, and education trade outreach with monthly pitching plans that secured feature stories and news coverage. Post-launch, we managed a wave of media interest and coordinated on-site news shoots to demonstrate SAFR in action. The campaign drove widespread coverage in top-tier outlets like The Wall Street Journal, NBC Nightly News, and CNET, significantly boosting visibility and engagement while earning invaluable trust through third-party validation.