OUR WORK paceline
Debuted financial rewards, powered by movement.
We worked with Paceline to launch the first-ever credit card powered by workouts. With Paceline, consumers can receive perks for wellness spending on everything from drugstore purchases and spa visits to workout gear and gym memberships – and even more added benefits for 150+ minutes of elevated heart rate each week via Paceline’s app.
GOAL
Generate brand awareness and name recognition for Paceline and their belief that people should be paid to be healthy.
SECTOR EXPERTISE
Wellness
15+
stories
390+MM
impressions including features in CNBC, Forbes, CNET, Well + Good, Bankrate, GoBankingRates, and more
The Work
FINN created a multi-pronged strategy to promote Paceline’s wellness credit card launch – targeting health, fitness, finance, tech, trade, and general news outlets. Interviews with key leadership and unique ways of putting the card’s perks and benefits in front of media to spark interest were core to the strategy. Our efforts showcased that Paceline not only personalizes the measurement of wellness, but also broadens the incentive program to reach more people and support the pursuit of self-care, financial health, and physical wellbeing.