Taking a brand from infomercial icon to lifestyle leader.

NutriBullet had become a top selling brand from its infomercials, but it set its sights on becoming a leader in the consumer health and lifestyle space, pioneering at-home wellness and nutrition made simple. As NutriBullet launched eight new products across multiple categories, FINN Partners helped rethink and reshape its messaging to elevate the brand’s reach to new heights and engage with a wide range of audiences.

FINN saw the need to grow NutriBullet’s reach amongst new and existing audiences by repositioning it — from a successful infomercial product to an emerging healthy lifestyle brand offering nutrition made simple for all to enjoy.


Help a popular blender launch new products and extend its brand by earning high-impact editorial coverage through brand partnerships, activations, and influencer programming.


Consumer – Lifestyle


selling blender in the U.S.


customers worldwide


media impressions

The Work

We worked to garner earned editorial coverage across various verticals, including health and wellness, nutrition, fitness, family, and lifestyle media outlets. At the same time, we built an influencer arsenal and delivered key affiliate programs and media activations that worked to personify the NutriBullet brand and solidify impactful relationships with likeminded brand and content creators.

The executions we provided include product launches, influencer partnerships, affiliate marketing integrations, crisis management and tactical leadership, executive and thought leadership visibility, and rebranding guidance.

Since the start of the relationship, FINN has helped NutriBullet and Magic Bullet launch “brand firsts,” including NutriBullet Baby Blender, NutriBullet To Go, Juicer Pro, Smart Touch Blender, Magic Bullet Kitchen Express, and countless other products under the brand portfolio.

FINN has secured over 2 billion media impressions with print, online, and broadcast coverage in national outlets such as Good Housekeeping, Shape, Forbes, CNN, Fast Company, SELF, The Talk, Kelly and Ryan, and Epicurious.

As of 2021, NutriBullet is #1-selling blender in the US and is beloved by more than 70 million customers and counting across the world.