OUR WORK notco

When plant-based meets AI.

NotCo uses patented Artificial Intelligence to create the best plant-based replacements for animal proteins. The team was tapped with making a splash for the brand’s U.S. launch – and beyond.


Drive buzz and mass awareness for NotCo’s expansion in North America as an AI-powered plant-based innovator, while building credibility via national business and trade press.


Consumer & Wellness





The Work

With the buzz around artificial intelligence, unicorn status companies and the plant-based industry, there’s been no shortage of NotCo news. From strategic pulses highlighting investment news to aggressive outreach publicizing the launch of a new joint venture with Kraft Heinz and the intent to create a portfolio of plant-based versions of beloved American classics, the team secured coverage in nearly every business outlet including CNN, Reuters, Bloomberg, Fortune, Forbes, TechCrunch, Yahoo! Finance, Cheddar, MSN and The Washington Post – just to name a few.

And because tasting is believing, our ongoing news bureau elevated the brand’s superior flavor and functionality with a priority on third-party endorsement for taste.