OUR WORK nature’s way
Getting back to the things you love faster, naturally.
Nature’s Way is a vitamin and supplement brand created to help people embrace wellness from the inside out. FINN assisted in launching its newest product, Sambucus Relief, which was created to help kids and adults get back to the things they love faster, with all natural, herbal ingredients, including Elderberry and South African Geranium root extract.
GOAL
Conceptualize and execute an integrated marketing campaign to break through the clutter of the highly competitive vitamin and supplement market.
SECTOR EXPERTISE
Wellness
The Work
FINN supported Nature’s Way Sambucus Relief launch through a comprehensive, targeted, integrated campaign. The team developed a data-driven and science supported program by leveraging consumer insights and key opinion leaders in the wellness and nutritional space, lifestyle influencers and a strategic broadcast media tour. Through traditional, social, and paid media, the multi-pronged campaign successfully helped in launching Sambucus Relief and raising awareness of Nature’s Way to an audience of new consumers.
The paid, earned, shared and earned strategy was highly successful in infiltrating the target audiences where they are engaging with media and interacting with their peers. The team generated over 2.5+ billion traditional PR impressions, eight Local broadcast hits, 84 national and local online articles, and distributed 36 samples, which received positive reviews from Byrdie, SheKnows, PureWow, Well + Good, Romper, Hello Giggles, Healthline, Men’s Health and others. The team also managed and executed an extremely successful paid campaign through a consumer survey, a partnership with lifestyle and wellness publication, mindbodygreen, and a targeted social campaign that all surpassed engagement and impression benchmarks.